Canadian marketing leader, responsible for both adapting Global campaigns and creating new deliverables for Canada-specific activities. A strong collaborator, known to bring departments and people together to further business objectives.- HubSpot marketing certified, delivering weekly bilingual campaigns- Responsible for maintaining CRM database of 5,000+ B2B/B2C contacts- Initiated and maintained leadership over monthly multi-departmental webinars- Experience developing a variety of digital sales support tools, including videos- Managed direct reports, and an integral part of strategic account planning- Established processes for consistency in branding and messaging

Product manager for the Canadian wound care and orthopedic category, with my primary objective being to support initiatives that enabled BSN Medical to exceed annual KPI targets.- Leading development and execution of marketing initiatives and tools- Leveraging clinical studies and facilitating new case study submissions- Supporting the efforts of the contract, sales, and customer service teams- Keeping up to date on market trends, innovations, and opportunities- Developing relationships with partners, decision makers, and KOLs- Participating at national conferences, symposiums, and committees- Creating engaging content for webinars and newsletters

The AMG Medical brands I managed were acquired by Drive DeVilbiss, and I progressed to the role of Marketing Manager, where my objective was to develop my categories across Canada.- Leading role in product management, and Global liaising for Canada- Worked with all teams through product life cycle: sales, pricing, graphics, and distribution- Created and led brand LRPs encompassing 1,600+ SKUs- Maintained competitive knowledge database

Initially hired to manage the mobility brands reporting directly to the VP Marketing, promoted in 2011 to Category Manager with the added accountability of leading all DME brands. - Developed and implemented LRPs for the DME brands, a business worth $25MM- Collaborated with R&D and sales team on innovation pipeline and patents- Helped meet regulatory compliance, prepared articles for industry publications- Trained customer service and sales team on product knowledge on ongoing basis- Created social media and eBlast content… and even acted in FAQ videos!