Partner with world-class licensing companies to enable strong sales and energy for Scentsy Consultants

• Identify and recommend key opportunities for future product process improvement to increase operational efficiency, customer segmentation knowledge and key business drivers• Contribute to the overall development of customer knowledge, vision and strategy for future brand, category, product and program evolution• Work with Lines of Business Executives to clearly define and articulate the unique value, strengths, weaknesses, opportunities and threats for new products and programs• Build business cases including clear definition of target markets, risks, competitive advantage, distinctive competencies, market opportunity sizing, partner assessment, price, profitability, etc.• Ensure clear and logical product portfolios, line logic and roadmaps are developed for all Scentsy brands and categories and oversee the evolution of all product and program roadmaps• Define specific customer requirements based on identified and validated customer use cases and segmentation insights• Collaborate with the Product and Program Design Teams in identifying product and program design specifications to meet or exceed market and customer needs• Collaborate with the Marketing Communications VP in the development of a clear marketing plan for each Product and Program• Work cross functionally with teams to develop project timelines, budgets, and project scopes• Build and develop effective individuals and teams in support of product and program marketing• Oversee and ensure appropriate employee supervision within the department including experienced talent acquisition, performance appraisals, progressive discipline, disciplinary actions, and other employee related functions

• Ensure customer satisfaction and business performance is optimized across the entire line of LaserJet supplies products• Be the face of HP LaserJet in key customer, press and science of printing events• Own, manage and ensure alignment for customer driven innovation processes across the HP LaserJet business• Own and manage PR/AR, and ingredient branding initiatives (Eg. JetIntelligence) for HP LaserJet supplies• Investigate and develop various customer centric strategies that enable HP to capitalize on future areas of growth and optimize the toner business

• Lead executive management through the process of establishing a long-term strategy for the billion dollar toner business • Develop, align, and evolve plans that cascade from strategy to core deliverables, execution and status monitoring to ensure both customer satisfaction and business performance is optimized across the HP LaserJet supplies portfolio • Direct cross functional/cross organizational teams to develop a sustainable Value Proposition worldwide• Establish and maintain key relationships and deliverables throughout the entire LaserJet system to ensure a sustainable portfolio of supplies products in all customer segments and markets

• Developed strategies, marketing plans, financials, product/program roadmaps and launch plans for solutions that enabled HP to be successful in the number one area for future growth – emerging markets• Issued and received multiple US Patents tied to customer needs (Eg. use of printing usage data, mono to color printing)• Led and optimized the overall LaserJet growth market strategy for HP LaserJet’s and supplies• Successfully coordinated go-to-market activities, market tests and anti-counterfeit efforts with regions and key countries • Successfully researched, defined, managed and introduced tailored LaserJet products for emerging markets

• Developed and delivered various strategies/processes to evolve the business to better differentiate and evolve customer business models. Change drove incremental sales of well over $500 million dollars annually• Led the Mono LaserJet strategy team (printers and supplies) for continuous process evolution and success • WW coordination of all go-to-market activities with regions and select growth countries• Ensured high overall performance and efficiency through team coaching/mentoring activities • Issued and received US Patent for ensuring end user quality

• Collaborated within HP to drive strategy and execution of the WW color supplies strategy based on customer needs • Led organization as color customer, market and segment expert• Issued and received US Patent for printing and scanning efficiency • Provided clear marketing leadership and successful execution of the Color LaserJet supplies strategy, process optimization and associated cartridge architecture strategies, vintage charts and roadmaps• Evolved strategies to significantly increase sales and evolve our business models for success

• Led future product investigation teams to find areas of growth and opportunity • Primary marketing architecture liaison with R&D and HP Labs organization• Directed executive staff and business teams through various visioning and business planning cycles • Developed whole product and value of one loyal customer analysis for use across the organization • Set up structures, processes and teams to analyze customer value, opportunities and implementation techniques in areas of new growth for HP (Eg. user intent model, innovative business models, relationship communications)

• Drove future product marketing efforts to evaluate opportunities for the organization in the area of personal scanning• Led executive management through analysis and customer centered analysis to choose product line-up direction• Successful product management for personal scanning to computer desktop software to enable a “paperless” office • Primary marketing liaison with all regions and sales teams

• Piloted strategy and execution to integrate HP JetAdmin software into PC operating systems• Built and maintained the HP/Microsoft relationship quickly from adversarial to a win/win level• Negotiated & shipped HP JetAdmin software in-box with Microsoft’s Windows 95 – various front-page press articles• Presented HP leadership initiatives and products at various industry tradeshows and Press/Analyst Relations events

• Negotiated developed and delivered all WW sales and technical training on new products • Significantly raised evaluation scores, field support and confidence in network printing and various technologies • Assisted Corporate Account Rep’s and sales reps in numerous customer sales calls to close business and win accounts

• Assisted product managers by creating various tools and models for positioning, segmentation and competitive analysis • Piloted competitive analysis process and deliverables for future products (Eg. LaserJet IIISi, and JetDirect connectivity) • Designed and delivered all network selling against tools to Market Development and the entire HP sales force