Veteran Sales and Marketing consultant for the exhibit and trade show industry for 20+ years.

Leading business development, exhibit and sponsorship sales, for the historic first congress and trade show for the regenerative & rejuvenative medicine industry - the Regenerative & Rejuvenative Medicine Industry Annual Congress and Scientific Trade Show (R2M) ™”. April, 10-11, 2024 in Winston-Salem, NC. https://r2m.org/

a2z is a worldwide technology leader and developer of integrated conference and exhibition management and marketing software.Initially invested in a2z as a start-up company and took on the lead sales and marketing role, building sales from zero dollars to $10m annually; powering nearly 1,000 events internationally including 100+ of the top 200 trade shows in the United States. Marketing programs and campaigns included a robust schedule of trade shows and conferences; sponsorship and presentation of live conference education sessions; live webinars for show organizers and exhibitors; email and direct mail marketing campaigns; and multiple product rollouts.

Directed and supervised all facets of management, marketing, and sales of trade show exhibits and graphics for MHI, an $85-million advertising, marketing and e-business group.Director of Exhibit Sales & Marketing: Duties included providing design, engineering, sales and exhibit staff training support for management, and a team of 24 account executives. Marketing programs included new product roll-outs; e-mail campaigns; direct mail and telemarketing campaigns; and the marketing, production and presentation of highly successful lead-generation trade show marketing seminars for MHI clients and prospects. Personal clients included Marriott Hotels, Verizon, Lockheed Martin, Booz and Allen, U.S. Dept. of Interior, Commerce, Census, and the Library of Congress, the American Society of Association Executives, National Leagues of Cities, and the Consumer Electronics Association.

Founded, owned, operated, (and sold to *MHI Communications), Professional Exhibits & Graphics Services (PEGS), a regional VAR for over a dozen custom modular and portable exhibit systems including Nomadic Displays, Tigermark, Exponents, Moss Fabric Structures, and Interlock Truss. Also, purchased MAXatrax Systems, re-designing the product line, and rebuilding the national VAR network.President and CEO: Founded PEGS* in 1981 and developed the company into one of the most successful exhibit systems and graphics design and production groups in the United States. Purchased one of PEGS’ vendors, MAXatrax Systems, a faltering manufacturer of portable exhibit systems in 1990, and successfully managed all aspects of both businesses including marketing, PEGS* direct sales, MAXatrax’s VAR sales, product development, production, creative, administration and finance. Developed PEGS* into a marketing leader by creating an innovative integrated marketing program which utilized new product previews; an industry-first lead-generating series of over 200 exhibitor training and trade show marketing seminars; print advertising; direct mail; and telemarketing programs. Successfully completed a profitable sale and merger of PEGS* with MHI Communications in 1997; and separately sold MAXatrax Systems to an independent investor group.Over 17 years of business, PEGS produced over 10,000 client projects and serviced many of the most recognizable brands, associations and government agencies in the Washington DC metropolitan region including Marriott Hotels, Verizon, Choice Hotels International, Smithsonian Institute, U.S. Dept. of Defense, Army, Navy, Coast Guard, and the Corps of Engineers, U.S. Fish and Wildlife, SBA, IRS, most of the major regional advertising and marketing agencies, and dozens of non-profit associations.

Directed all aspects of an unique, self-funded international trade show marketing and corporate events program for 1700 franchisees worldwide. Total P&L responsibility for managing corporate participation in 25 meetings industry trade shows and 6 major corporate events. The primary goal of the program was to generate highly qualified leads and sales for all Holiday Inn properties. The program generated 1,000's of sales leads and in excess of $46m in room night revenue for Holiday Inn properties.

Discovered the original Nomadic, Instand pop-up exhibit frame. Launched national marketing campaign. Recruited sales managers and opened regional sales offices. Developed original rollable, large-format photo and screen print graphics materials and techniques for pop-up displays.

Managed and supervised on-site corporate exhibit set-up and maintained telecom demo equipment for AT&T's national program of 45 trade shows, including AT&T's Annual Stockholders Meeting and Exhibition.

Design and production of exterior and interior signage, exhibits and retail displays.

Managed in-flow of stock market data, and global news for daily printing and publication of the Wall Street Journal.