Responsible for the leadership of Saje’s Product Development, Product Creative, R&D, Regulatory and Innovation Accelerator teams, supported by 3 direct reports with a total of 15+ team members. Oversight of product portfolio management, innovation planning, product marketing and execution processes for in-market implementation led by Marketing, Retail and Ecommerce teams.

Led the conceptualization, development and execution of all worldwide brand marketing and consumer engagement initiatives via omni-channel mix of digital and retail supported by a team of 14+ marketers & creative designers. • Crafted digitally-led engagement strategy built upon customer segmentation profiles utilizing blend of institutional and influencer content to grow awareness and shorten path-to-purchase cycle. Media content specific to consumer profile interests, increased brand relevancy and inserted Clarisonic into consumer conversations outside of cleansing arena, driving new customer acquisition rates. • Directly cultivated and managed relationships with multiple agency partners for high quality, highly efficient content production process with refinement and final execution of go-to-market assets developed internally. • Implemented global communications charter ensuring asset delivery and consistency for all digital touchpoints with strong focus on flagship website, Amazon and e-retail partner sites. Consistency in global communications enabled Clarisonic markets and D2C (Direct to Consumer) partners to deliver high engagement, high conversion digital experiences. • Drove consumer innovation agenda, in partnership with R&I , for future device development to address growing anti-aging focused concerns of Chinese & American consumers. • Developed Core device innovation roadmap, focused on sustainably growing consumables mix by driving adoption of anti-aging skincare applicators. Anti-aging device applicator introductions, reengaged existing device consumer base and attracted new consumers to sizably increase customer purchase basket size.

Managed the global business & product portfolio of existing Biolage product ranges and developed brand extension innovations to foster sustainable growth. • Led the creation of Biolage R.A.W., the first ever L’Oréal Group natural-origin haircare launch globally. Youth-oriented, valorized franchise allowed Biolage to attract younger, upmarket consumers and significantly expand consumer & salon network within established mature markets. • Oversaw the launch of innovations such as Biolage Cleansing Conditioners & Biolage Advanced ranges. First-to-market professional haircare breakthroughs drove increased brand profitability with highly valorized & low cannibalization rate innovations. • Managed full 360º rebranding of the existing Biolage product portfolio which was untouched since 1990s. Brand renovation successfully reinjected modernity & youthfulness into legacy brand without alienating loyal customer base & capturing the attention of new salons + consumers.

Management of the global product portfolio of the recently launched Total Results brand. Responsible for end-to-end product innovation and go-to-market initiatives.• Drove product innovation conception & development processes with complementary range extensions driving incremental brand growth & building new customer base with expanded solutions. • Developed project management solutions aligning cross-functional support teams such as R&I, Operations & Manufacturing to consistently meet project timelines.

Responsible for the product innovation & global product franchise management of the Instant Age Rewind & Superstay24 ranges.• Led the worldwide launch of the Instant Age Rewind Eraser concealer, #1 mass market concealer in US market for 10 years+.• Crafted new product innovation pipeline in partnership with R&I, Operations and Western market affiliates to launch first to market innovations, such as Superstay24H Waterproof Powder.

Managed US Marketing for the Viktor & Rolf and Diesel fragrance brands, leading go-to-market strategy recommendations and coordinating initiatives with European global counterparts. • Facilitated the sustainable growth of the Viktor & Rolf Fragrances business resulting in Flowerbomb reaching the #8 NPD women’s fragrance rank in limited retail distribution (<400 US doors). • Coordinated the premier launch of Diesel Fragrances Fuel For Life Men & Women, resulting in Fuel For Life Men achieving a #2 NPD ranking during launch peak.

Global Men's Fragrance Marketing

Global Marketing for Bath, Body, Sun, Color and Fragrance products