Michael Sanchez Email & Phone Number

Jersey City, NJ, US

Vancouver, British Columbia, CA

Responsible for the leadership of Saje’s Product Development, Product Creative, R&D, Regulatory and Innovation Accelerator teams, supported by 3 direct reports with a total of 15+ team members. Oversight of product portfolio management, innovation planning, product marketing and execution processes for in-market implementation led by Marketing, Retail and.

Vancouver, British Columbia, CA

Redmond, WA, US

• Led the conceptualization, development and execution of all worldwide brand marketing and consumer engagement initiatives via omni-channel mix of digital and retail supported by a team of 14+ marketers & creative.
• Crafted digitally-led engagement strategy built upon customer segmentation profiles utilizing blend of institutional and influencer content to grow awareness and shorten path-to-purchase cycle. Media content specific.
• Directly cultivated and managed relationships with multiple agency partners for high quality, highly efficient content production process with refinement and final execution of go-to-market assets developed internally.
• Implemented global communications charter ensuring asset delivery and consistency for all digital touchpoints with strong focus on flagship website, Amazon and e-retail partner sites. Consistency in global.
• Drove consumer innovation agenda, in partnership with R&I, for future device development to address growing anti-aging focused concerns of Chinese & American consumers.
• Developed Core device innovation roadmap, focused on sustainably growing consumables mix by driving adoption of anti-aging skincare applicators. Anti-aging device applicator introductions, reengaged existing device.

Redmond, WA, US

Paris, FR

• Managed the global business & product portfolio of existing Biolage product ranges and developed brand extension innovations to foster sustainable growth.
• Led the creation of Biolage R.A.W., the first ever L’Oréal Group natural-origin haircare launch globally. Youth-oriented, valorized franchise allowed Biolage to attract younger, upmarket consumers and significantly.
• Oversaw the launch of innovations such as Biolage Cleansing Conditioners & Biolage Advanced ranges. First-to-market professional haircare breakthroughs drove increased brand profitability with highly valorized & low.
• Managed full 360º rebranding of the existing Biolage product portfolio which was untouched since 1990s. Brand renovation successfully reinjected modernity & youthfulness into legacy brand without alienating loyal.

Paris, FR

• Management of the global product portfolio of the recently launched Total Results brand. Responsible for end-to-end product innovation and go-to-market initiatives.
• Drove product innovation conception & development processes with complementary range extensions driving incremental brand growth & building new customer base with expanded solutions.
• Developed project management solutions aligning cross-functional support teams such as R&I, Operations & Manufacturing to consistently meet project timelines.

Paris, FR

• Responsible for the product innovation & global product franchise management of the Instant Age Rewind & Superstay24 ranges.
• Led the worldwide launch of the Instant Age Rewind Eraser concealer, #1 mass market concealer in US market for 10 years+.
• Crafted new product innovation pipeline in partnership with R&I, Operations and Western market affiliates to launch first to market innovations, such as Superstay24H Waterproof Powder.

Paris, FR

• Managed US Marketing for the Viktor & Rolf and Diesel fragrance brands, leading go-to-market strategy recommendations and coordinating initiatives with European global counterparts.
• Facilitated the sustainable growth of the Viktor & Rolf Fragrances business resulting in Flowerbomb reaching the #8 NPD women’s fragrance rank in limited retail distribution (<400 US doors).
• Coordinated the premier launch of Diesel Fragrances Fuel For Life Men & Women, resulting in Fuel For Life Men achieving a #2 NPD ranking during launch peak.

Paris, FR

Global Men's Fragrance Marketing

Paris, FR

Global Marketing for Bath, Body, Sun, Color and Fragrance products