Michael Jefferies Email & Phone Number

Sydney, Australia, Au

Leading EHPLabs US FDM expansion. Brands: OxyShred, Blessed Plant-Based Protein Powder, OxyGreens, and OxyWhey.Customers: Walmart, Vitacost (Kroger), Giant Eagle, and Muscle Foods.

Walpole, Massachusetts, Us

• Sales leader for startup brand Healthy Truth, managing a team of 4 account managers and 3 brokerage firms. • Developed and executed strategic sales plans to achieve monthly sales targets and achieve market share growth.• Led the ideation, design, product development, go-to-market strategy, and multi-retailer launch of the company’s largest innovation initiative. • Launched partnership with key customers KeHE, UNFI, Vitacost.com, Fred Meyer (Kroger), Walmart.com, GNC, Vitamin Shoppe, CVS, and Amazon.com, etc. (Prospecting, Negotiation, Close, Management)

Burnaby, Bc, Ca

• National Sales Manager overseeing all pureplay, brick & mortar.com, and delivery network accounts for the #1 selling plant-based protein powder brand (Vega) in the US & Canada. • Led partnerships with Vitacost.com, Vitasave.ca, Fresh Direct, Thrive Market, Target.com, Walmart.com, and Instacart representing over $6 Million in annual sales.• Managed 2 direct reports, 1 account manager, and 1 administrator.

Paris, Fr

-Directed the brand's launch into the previously impenetrable Sport Channel. -Lead the sell-in, negotiation, and contracting with key strategic customers Eurpac/Muscle Foods, Europa, Dick’s Sporting Goods, Academy Sports, 24 Hour Fitness, US Commissary-Awarded Vega's “Sales Member of the Year 2019” for leading the development of a new-to-brand customer channel, and delivering a 110% versus the forecasted annual target.

Paris, Fr

-Tasked with accelerating Vega's growth beyond the US Natural market, and into the USFDM marketplace. -Negotiated and closed with Publix, Harris Teeter, Giant Eagle, Wakefern; additionally managed CVS, Walgreens, Vitamin Shoppe, GNC, and Wegmans.-Awarded Vega’s “Rookie of the Year – Sales Award” (2016-2017) for delivering $5MM/($4.1MM Net) in incremental new business, pioneering Whitewave/Vega Joint SCALE initiatives, and embodying / influencing the brand’s culture and lifestyle. -Directly contributed to the brands total growth by securing Vega as #1 selling plant based brand at US FDM East Coast retailers Publix, Harris Teeter, Wakefern, and Giant Eagle.

Cincinnati, Ohio, Us

-Managed the Olay Skin Care Kroger Account. A $23Million account in annual retail sales.-Took strategic actions to grow subsegments of product portfolio that led to Olay at Kroger outperforming the brand nationally by +3%. -Drove the launch of the Olay Eyes Initiative by successfully selling in 100% of company distribution target; (peer average 60%.)

Cincinnati, Ohio, Us

-Awarded P&G’s “CEO Award” for laying P&Gs Brick & Click eCommerce foundation, enabling customer teams, and collaborating with customers.-Delivered a total 130IYA on net outside sales, over-delivering annual sales targets, with results that outpaced national ecommerce growth rates.(122IYA).

Cincinnati, Ohio, Us

-Procter & Gamble's "Banner Lead" for SuperValu Banners "Shoppers Food & Pharmacy, and Farm Fresh Foods"-Owned Procter & Gamble's complete CPG retail portfolio including Tide, Bounty, Charmin, Gain, Bounce, Downy, Febreze, Iams, Eukanuba, Pantene, Crest, Oral-B, Always, and Tampax.-Enacted a "Fabric Care Intervention Plan" that closed the largest gap to growth by disrupting the category by listing offerings that reasonably allowed consumers to trade up from value tier detergents.

Cincinnati, Ohio, Us

Procter & Gamble's retail execution arm RetailPULSE.

Washington, Dc, Us

Honorably Discharged Veteran of Operation Iraqi Freedom III, 2005.

New York, Ny, Us

Gap Card Champion (3x Store, 1x Region)

Wayzata, Minnesota, Us