Michael Jensen Email & Phone Number

Ottawa, Ontario, Ca

Effecting Smartmail Marketing's direct mail data strategy through development of web-based products and partner enablement.* Developed strategy and roadmap for enabling 3rd party Targeting Platforms, CRM and eCommerce Platforms, and Print Integrators into Smartmail Marketing value chain.* Executed and launched our Data Partner program to link external experts in the marketing data space with our sales team and marketing customers, through strategy refinement, partner recruitment and interviews, legal qualification and contracting, video and web promotion, and sales launch.* Shepherded and launched the MVP version of a self-serve campaign design and management tool, through market needs capture, persona and journey mapping, customer UX research, privacy compliance, agile development, and a go-to-market strategy encompassing customer service training, sales launch, external partner promotion, and ongoing roadmap planning.

Stamford, Ct, Us

Providing strategic product management functions to the international cross-border retail eCommerce industry. Identified opportunity to utilize ecommerce Marketplace expertise to re-tool Retail product to serve under-tapped segments.* developed cross-functional roadmap for product & process upgrades and secured senior approvals* coordinated requirements and build activities throughout Agile/Kanban process* trained stakeholder areas in new features and best-of-breed approaches: Pre-Sales, Sales, Onboarding, Compliance, Warehouse Operations, and Client ManagementRetail ecommerce clients: Harrods, Nordstrom, Neiman Marcus, Macy's, Gilt.com, Saks, J.Crew, TargetProject topics: Catalog, Classification, Export & Import Compliance, Dangerous Goods, Quoting, Checkout - all with a focus of best practices to maximize orders and minimize returns.

Stamford, Ct, Us

Providing strategic product management functions to the international cross-border marketplace eCommerce industry.* built and managed a formalized screening and risk management process, team, and supporting systems to manage regulatory cross-border compliance, covering ITAR, EAR / ECCN, CITES, ICAO / IATA / IMO / DOT DG dangerous goods, WTO HS classification, import restrictions, and KYC denied party screening* managed data science / data mining / artificial intelligence process to automate compliance screening* sourced global multi-currency credit card acquiring to optimize foreign exchange with multiple countries* designed and implemented process to enable and manage risk/success of eBay categories* specified and managed build and launch of a high volume product information management system (PIMS) with automated product learning; includes catalog file specifications and schema, data definitions, commodity cache, purchase and parcel APIs, etc.* served in or across multiple functions, including Product Management, Strategic Sourcing, Import & Export Compliance, Warehouse Operations, Client ManagementMarketplace ecommerce clients: eBay Global Shipping Program (GSP), Walmart, Market America, TradesyProject topics: catalog, classification, export & import restrictions, dangerous goods, quoting, etc. - all with a focus of best practices to maximize orders and minimize returns.

Ottawa, Ontario, Ca

Responsible for the business success of our relationships with epost Mailer organizations, through comarketing activities and influencing epost's national campaign, web presence, implementation solutions, feature offering, channels inside the application, sales proposition, and contracts.* Developed key consumer value proposition statements for marketing use, based on research* Developed local marketing strategy to promote epost in largest cities and where depth of Mailer availability is greatest* Consulted to Mailer clients re process improvements and promotional tactics to stimulate adoption* Specified strategic epost application updates to communicate with users while online, and to detect key target Mailers* Guided implementation managers to maximize adoption while preserving subscription security* Contributed to direction of PwC market research into content re-presentment

Ottawa, Ontario, Ca

While Borderfree was under ownership of Canada Post Corporation, responsible for managing product enhancements to the Borderfree eCommerce service, to meet clients' needs and the strategic direction of the Parcels Line of Business.* Led a team of 4 business analysts, 2 technical consultants, and an 18-person development team in whitepaper visioning and requirements capture for the new Borderfree International platform, under an Agile development model* Attained Corporate Banking policy shift to hold foreign currency receipts for paying local liabilities* Attained Corporate Treasury policy shift to hedging of net FX risk* Guided credit card processor selection; managed Visa and MasterCard PCI compliance programmes.* Managed development roadmap for existing system updates, and maintained Service Guides as current* Managed new-client implementation processes for Borderfree's suite of eCommerce, Payment and Delivery services

Copenhagen, Sealand, Dk

Represented product lines of two Danish jewellery manufacturers:* Identified business opportunities in Canada; sourced and secured vendors seeking distribution in Canada.* Researched the market and established presences in Canada with limited resources and minimal budgets.* Created sales strategies that included cold calling, trade shows, direct mail, and Google AdWords.* Developed marketing and promotional materials including presentations, brochures & flyers, and trade show booth design.* Wrote web copy, translated foreign sites and presentations to English, and prepared web demonstrations.* Expert presenter; through polished sales/marketing presentations was able to secure prime clients in GTA.* Promoted brands through unpaid media development and public launch events.* Problem solver – provided high level of client service, and salvaged most clients after a season of unfortunate manufacturing quality.

København, Copenhagen, Dk

At the Trade Commission of Denmark in Toronto, contributed on 8 person team responsible for marketing the Trade Commission to companies in Denmark and advising Danish exporters in all stages of their internationalization, including finding suitable distribution partners and suppliers abroad.* Focused on Information Technology (IT) sector. Provided individual consultancy to enterprises, offering complete, all-round counsel on economic and commercial issues.* Responsible for customer relationships and B2B sales to Danish IT companies and industry associations.* Designed and implemented the Denmark Leads Wireless marketing plan, including promotional activities like newsletters, press releases and launch events for clients.* Hosted and represented Danish companies at international conferences and exhibitions.

Represented a small gaming platform company with 7 employees and annual revenues of approximately $2.5 million.* Generated and explored sales leads, negotiated new client agreements, and maintained on-going client relationships.* Managed foreign incorporation, and specialty transaction processing and banking arrangements.* Developed corporate brochures, advertised in trade media, and worked the floor at conferences.* Sourced suppliers of emerging technologies required for entering new-generation mobile games markets.

Responsible for the e-commerce payment service comprised of bundled credit card, Internet chequing and ewallet funding mechanisms as well as customer payment, risk management and call centre services.* Leveraged solid product and software knowledge and created additional revenue streams through a staff of 2.* Marketed and sold an Internet payment mechanism to online businesses. Grew revenue stream from zero to $5million/year in transactions.* Created corporate sales and competitive strategy. Identified sales targets, customized services to meet client needs, managed sales contracts, collected and ordered due diligence investigations, reviewed pricing and up-sold merchants on new services.* Identified strategic new suppliers, foreign incorporations, negotiated merchant account contracts, managed Visa and MasterCard PCI compliance programmes, drove internal software development for optimal functionality, expedited late funds.* Exhibited at trade show booths.

Hired to re-organize and turn around a software development team.* Managed significant upgrades of back-office software for transaction processing, marketing affiliate software and games software.* Implemented a formalized software development life cycle process and configuration control process.* Conducted weekly meetings with the Executive Team to collect information on product requirements from the key users.* Developed an online popup “cashier” that enabled clients to purchase using credit cards, Internet cheques, PayPal, etc.* Performed competitive games software comparisons and implemented games updates to match best practices of competition.* Maintained excellent internal client relationships through on-going communication and achieving business objectives.* Proven productive leader; grew software development team from 4 to 11 people. Maintained zero voluntary turnover in 4 years; improved productivity and morale of the group.

CIBC - Senior Marketing Mgr* Led a matrix team of marketing and technology contributors for Phase Two launch of Internet-accessible cash management services.* Responsible for product design and pricing, collateral design and production, legal issues, contracts, sales plans, billing, web site design, and dial-up access.Navicom Inc - Account Manager & Customer Value Management Consultant* Consulted to senior executives and marketing managers of technology based companies.* Designed and executed statistical market research to provide leadership recommendations for driving new customer acquisition, retention, and revenue growth.* Clients included Bell Mobility and MT&T, and MasterCard.Royal Bank - Business & Policy Analyst* Researched and co-ordinated best-of-breed technology policy and telecom policy.* Consulted to bank business units on process re-engineering and technology implementation.* Managed and produced SR&ED tax credit applications and supported their audit.

Mba, International Business/Trade/Commerce

Basc, Electrical Engineering