● Leading the global Brand Management team to drive brand identity and strategic communication initiatives (GF Strategy 2025, Corporate Identity relaunch, culture development, AI communication training, image movies, photoshoots, reputation/PR campaigns, CEO projects/presentations, etc.)● Strengthening brand impact through a consistent brand presence by providing standardized materials, templates and tools in close alignment with marketing teams across GF’s four divisions● Strategic consulting in branding, rebranding and co-branding for senior management and GF Corporate, as well as the development and maintenance of a 360° creative service portfolio as an in-house creative agency for communication campaigns and materials● Positioning and protecting the brand architecture to establish a strong brand appearance of GF and its sub-brands● Increasing the efficiency of advertising and branding budgets by optimizing the partner network and centralizing/standardizing processes and tools● Heading the group's major sponsor partnerships including strategy and activation (since 11.2022)● Heading the group's Social Media Steering Committee to guarantee compelling and aligned campaigns while increasing brand reputation and development of the social media strategy (until 6.2021)

● Globally responsible for branding, digital brand management and the implementation and enhancement of the brand guidelines● Leading the Group Branding team to drive global brand initiatives (brand architecture, brand values, brand engagement events, employer branding, re-/co-branding, office application trainings, etc.)● Leading 20+ Branding & Communications Managers to ensure high quality and integrated execution of local branding initiatives in 35 markets● Functional lead of DKSH's Brand Support team as global CD and content approval authority for all marketing and communication projects of the group● Development and coordination of re-branding and co-branding solutions for DKSH's diversified brand portfolio

● Creation, production and quality control of communication materials (in line with CI/CD and corporate wording)● Development and implementation of communication projects (press conferences, media releases, crisis comms strategy, employee and customer magazine)

> GRE offered the project planning, installation and sale of solar power plants of up to 50 MW in Central and Southern Europe● Development and implementation of the marketing and communication mix (website, print media, mailings, advertising, trade fairs, events, etc.)● Development of brand architecture and CD guidelines ● Market/trends monitoring and implementation/evaluation of market analyses (development of the solar market in terms of components and the legal framework in key countries)● Lead of Marketing team including budget responsibility

● Branding consultancy, development and implementation (focus on corporate design)● Integrated marketing and communication initiatives (website, online- and print advertising, mailings, newsletters, promotional activities, roadshows, events etc.) for Start-ups and SMEs● Coordination of Web and advertising agencies, photographers and printers● TV-sales (Philips small devices)

> IVAG Projektgesellschaft mbH provided development, construction and sales of real estates in Germany● Organization and management of marketing and sales including team responsibility● Development and implementation of the marketing mix (pricing, website, exhibitions, advertisements)● Conception and implementation of the corporate identity (corporate design, corporate communications)● Cooperation with all marketing and finance subcontractors (advertising agencies/printing shops)

> IVAG implemented the sales of premium real estates [up to EUR 50 Mio. per unit] for major European finance institutes● Project Management (project structure planning and process control in coordination with technical management and sales)● Marketing communications (exhibition/booth design, advertising coordination, organization of fairs and events)● Customer support● Communication partner for banks, investors and advertising agencies