• Develop and execute a company strategy to drive growth and profitability.• Oversee all aspects of the business, including production, marketing, sales, and distributionManage a team of employees, providing guidance and support to ensure success.• Continuously research market trends and identify new opportunities for product development.• Establish relationships with suppliers, manufacturers, and distributors to ensure quality products and timely delivery.• Monitor and manage financial performance, including budgeting, forecasting, and reporting.

• Developed and execute an e-commerce strategy to drive sales and revenue growth, growing the business by 35%.• Managed the company's online store, ensuring a seamless customer experience.• Monitored and analyzed website traffic and sales metrics to identify areas of improvement• Optimized website design and content to improve search engine rankings and user engagement• Collaborate with marketing and creative teams to develop effective campaigns and promotions• Identify and recruit affiliate partners and influencers who align with the company's brand and objectives• Build strong relationships with affiliates and influencers, providing support and guidance to ensure success. Such as Slickdeals, Dealmoon, and comicbook.com• Negotiate and manage contracts and commissions with affiliates and influencers• Monitor and analyze affiliate and influencer performance, optimizing campaigns and partnerships to maximize ROI • Collaborate with marketing and creative teams to develop effective campaigns and content for affiliates and influencers• Stay up-to-date on industry trends and best practices for affiliate and influencer marketing• Manage budgets and expenses related to affiliate and influencer marketing

• Manage daily email operations: promotional calendar, system testing & troubleshooting, copywriting, email production, deployment optimize and A/B test emails and landing pages to maximize conversions.• Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel across the board.• Create and implement strategies for list growth, increased engagement, and increased ROI by 30%Manage WWE Championship Collection digital advertising (video, print, podcast) and out-of-home annual marketing budgets.• Worked with the product development team in creating exciting new products that brought new awareness to Eaglemoss.• Manage sweepstake partnerships with the WWE and celebrity influencers that increase awareness, email segment by 40% and collection revenue by 60%

• Work daily with email, copy and design teams to support planned campaigns for Novartis Pharmaceutical.• Working with the Novartis Pharmaceutical Marketing team on production of HTML Email campaigns, carrying out development, implementation, QA, deployment, metrics measurement/reporting and maintenance.• Ownership of the email deployment system setup, quality control, and periodic review of reoccurring and triggered email communications, as well as setup and maintenance of various target lists for each audience.

TotallyPopCulture.com is a news site that prides itself on providing pop culture news to geeks, nerds and comic book fanatics. The site is a destination for news and humorous editorials covering comic books, video games, sports, TV, as well as movies.

•Developed programs and materials to communicate Premier Supplies to its customers.•Work with sales, media platforms and client services teams to develop and execute fully-coordinated marketing plans and world-class content to satisfy branding, PR/press, advertising, speaking, business presentations, white papers, analyst, website, webinars, and product/service announcements.•Developed a demand-generating (inbound lead generation) marketing program. Worked with Sales on opportunity creation targets and deliver leads per agreed goals.•Developed customer segmentation plans and identify opportunities to drive targeted campaigns that generate new leads and/or nurture existing leads.•Grew and segment prospect database to improve program results.•Oversaw product marketing programs including product launch management, presentations, sales tools and competitive analysis.•Maintained internal calendar of all programs, budgets by tactic.•Developed and maintain strong active relationships with key media/press representatives.•Collaborated with executive team to develop and manage marketing budget.•Developed in-depth knowledge of the industry and of the biddable media marketplace —past, present, and future.•Developed and track metrics and success criteria for all marketing programs and activities.•Other responsibilities, such as: being a role model for company culture, attending various conference/industry events, acting as a spokesperson on behalf of Premier Supplies.

• Setup high-level conference calls, board, and management meetings, as well as coordinate special events and travel arrangements.• Created highly effective organizational and filing systems, including quick and thorough indexing, filing, and offsite storage; resulting in easy access to critical information and streamlining company operations.• Answer high volume of incoming calls, answer inquiries, act as liaison between VP of Global Medical Affairs and other personnel, write correspondence, proof and edit press releases, and prepare research reports and slide presentations for conference meetings.

• Managed all social media for popular and successful New York comedy club.• Built and maintained MySpace pages for all comedians• Assisted in selling out comedy shows through strategic posts and ads. • Helped grow comedian fan bases through social media networking.