BigLead (previously Olico) is one of the largest full service performance marketing agencies covering Africa and Europe. By combining data+science+distribution we have built a complete new breed of marketing agency, working entirely on risk and running campaigns that never end. BigLead is the future of marketing.There are various different companies in the BigLead | Olico Group but our core focus is on Big Volume Lead Generation. With advanced data science being central to everything we do.

South Africa's largest, most successful and most diverse performance marketing business. As we have grown, we have also invested in, and help found, various fintech, martech and greentech start ups.Between all the businesses sitting inside the Olico Group Investment Company we employ around 200 staff in Africa and Europe and generate a combined annual revenue of around €30m/R600m.

Maxwell and Spark is a greentech and electric vehicle business. We focus on replacing fossil fuels (and other outdated energy technologies) in industrial and commercial environments. Think battery powered refrigerated trucks, lithium-ion powered forklifts, electric mini bus taxis, retrofitting diesel-electric hybrid systems on existing diesel truck fleets, theft-proof cell tower batteries, golf cart batteries that can also power a house. And more to come.

South Africa's first price comparison service for financial products

At the time, advertising.com was the largest performance marketing network in the world. In fact advertising.com basically pioneered online performance marketing. The fact the company owned that domain name shows how early we were in the space. I was responsible for running the entire European delivery operations with a team of 30+ covering all European markets. The team was run out or London.Advertising.com was acquired by AOL during the dot com boom and ultimately has been absorbed into the AOL organization.

Senior analyst and part of the personal loans team.Capital One is a pioneer in direct marketing and, at the time, the company owned the largest non military database in the world. Any analyst at Capital One is at the peak of the game. Capital One is know globally as THE leader in the analytical targetting and the direct marketing of financial services products.

Senior analyst specifically part of the American Express portfolio (in JV with Nedbank)Executive assistant to the CEO of the South African business unit.