Michael Kaplan Email & Phone Number

Greater New York City Area

Responsible for growing the lead generation side of Flatiron Media's business. I work with existing partners on strategic opportunities to grow our business together as well as bringing new partners on to test their traffic. Negotiating media campaigns, looking for innovative and out-of-the-box solutions is a key component to growing our business. Core.

Cambridge, Massachusetts

Responsible for finding strategic media partners to grow EverQuote's auto, home, and life insurance offers, as well as managing the direct email business. Lead analysis of partner performance and work with team and partners on optimization efforts. Explore new opportunities to grow the three offers.

Boston, Massachusetts

Oversaw the Media team and provided media strategy. Responsible for bringing media opportunities to the Acquisition Team. Managing and forecasting monthly budgets between $1.5 - $3 million. Responsible for providing optimization strategy with ROI goal in mind. Part of team that consistently exceeded ROI goals through new media opportunities presented by.

Boston, MA

Responsible for digital media buying and relationship management for several brands and many products. Responsible for campaign analysis and optimization across all display, mobile, native, email, and affiliate campaigns.

Boston, MA

Responsible for the negotiation and buying of online media across a variety of ad networks

Marlborough, MA

Lead Media Buyer for several high profile accountsManaging complex media budgets and client goal deliverablesFace to face business pitches and presentationsConstant client interactionMedia planning, buying, and optimizationIn-depth reporting using Excel, Powerpoint, and TableauMedia research tools including MRI, Scarborough, and SQADDirect supervisor for a.

Marlborough MA

Negotiated rates and added-value for clientsResearched networks and dayparts for schedules built for new and existing clientsBooked orders and trafficOptimized media based on daily and weekly resultsRan a multitude of reports and had direct interaction with clients

Marlborough, MA

Gathered rates for Media Buyers to use with schedules they were putting togetherManaged smaller accounts to gain experienceInput pre and post logs and monitored weekly and monthly clearance

Marlborough, MA

Gathered post logs and entered them into our buying systemTracked estimated weekly clearance to make sure our campaigns were on target for weekly and monthly goalsWorked on various media projects to help the buyers, including updating network contact lists and gathering rate cards