Michael Klein Email & Phone Number

Tel Aviv-Yafo, Tel Aviv District, Israel

• Managing the overall content of the main casino brand, Codere.mx
• Maintaining the full games portfolio and uploading new releases
• Managing the admin privileges of various campaign and customer management systems
• Monitoring and adjusting the game’s back-end configuration to enhance the user experience
• Constantly developing the casino brands with new ideas
• Working in cooperation with different departments to resolve any issues, implement new features, and maintain the brand

Herzliya, Tel Aviv District, Israel

• Managing the content of the casino brand, Marca Apuestas, which included game uploads, page management
• Leading the transitions of the brands to fully responsive sites in multiple languages
• Generating statistical reports to help improve the user experience
• Building a social games website, using Wix

Tel Aviv Area, Israel

• Integrated Casino department
• Involvement in the Single Wallet project, which improved the Player's fund balance in William Hill Casino and Sports sites
• Managing William Hill Casino's transition to a fully responsive site in multiple languages.
• Assisting with the content management of William Hill Casino, with the operation of Squiz cms system.
• Constant cooperation with Creative and Development departments.Standalone Casino department
• Creating and Managing the bonus system for Eurogrand and William Hill Casino Club, with the operation of Playtech IMS.

Israel

• Configuration and operation of Playtech online gambling system (IMS) and CMS (Liferay)
• Setting goals for Side Game campaigns; exploring promotional and business needs.
• Complete understanding of Playtech IMS admin; creating innovative campaigns based on the knowledge of the existing and upcoming features.
• Coordinating promo execution with the Content Manager to be sure that all marketing materials are ready to be launched.
• Mapping and coordinating all logistical needs to successfully launch promotional campaigns.
• Managing content on site (Playtech Liferay - CMS) and in charge of uploading new games and promotions.

Tel Aviv Area, Israel

• Managing a team of 10 outsource employees, coordinating local and abroad teams.
• Training new and existing employees, both Israel and abroad.
• Helping the Casino and Sports sites achieve top SEO rankings at very competitive markets.
• Managing all aspects of the sites (SEO, creative, technical, content, and conversion).