Svp, Business Development & Sales
Minneapolis, Mn, Us
During my 15 years, I have proven myself to be an excellent leader by balancing concurrent priorities in forging valuable corporate client relationships, including with Walmart, TJX, CVS, and Kohls, and integrating ambitious strategies to capture continuous revenue growth, and boost market share. I developed and implemented advanced processes to maintain a clear/concise line of communication among sales, development, design, and marketing teams to achieve operational excellence and scalability. • Directly responsible 4x sales in growth by directing end-to-end branding, marketing, and sales functions. Opened and managed retailer relationships across all channels (mass, drug, grocery, specialty), and worldwide (US, Canada, Mexico, Europe, Australia). • Delivered a more stable and less seasonal revenue stream/cash flow with year-round business by designing and executing long- and short-term growth strategies. • Positioned the company as an acquisition target, resulting in private equity sale. • Exceeded expectations by employing a sales team mindset shift from narrow short-term targets to more strategic, long-term, and high-growth objectives, while fostering existing retail relationships. • Functioned as a subject matter expert; facilitated the company's rebranding from a one- dimensional company with a narrow channel focus, through the implementation of innovative, quality, and design-focused initiatives to extend category and channel opportunities domestically, and internationally. • Initiated company licensing program, negotiating with and acquiring licenses from major entertainment companies including Warner Brothers, Universal Studios, Fox, and Scholastic.