Michael Kosowicz Email & Phone Number

Concord, Nh, Us

Concord, Nh, Us

Concord, New Hampshire, United States

As VP of Client Service at Paradise, I lead our account teams in delivering top-tier destination marketing strategies for an array of clients, including Hendersonville, NC; Naples, FL; Little Rock, AR; Pasco County, FL; and the adventure-focused Chilka Adventures. My role centers on providing strategic guidance and support to ensure that each destination reaches its unique goals.My responsibilities include:- Leadership & Team Development: Mentoring and guiding account teams to foster excellence in client service and effective campaign execution.- Strategic Planning: Driving budget forecasting, goal setting, and resource planning to align our efforts with client objectives.-Client Relationship Management: Building strong, trusted relationships with clients, ensuring that our work not only meets but exceeds their expectations.- Cross-Departmental Collaboration: Working closely with media, creative, digital, and public relations teams to deliver cohesive and impactful campaigns.- Portfolio Management & ROI Evaluation: Managing a diverse portfolio with a focus on optimizing ROI and maximizing results for each client.- New Business Development: Supporting new business initiatives to expand Paradise’s footprint in destination marketing.

New Hampshire, Boston & New York City

Harvard University, Harvard Medical School, HBS, MIT, Bates College, UCSF, Princeton and Exeter Academy• Managed the development and launch of multi-year university fundraising and communications campaigns.• Execution of all research, planning and branding initiatives.• Developed admission and alumni marketing materials. • Lead producer for over 70 fundraising capital campaign and school admission films.• Campaign Initiatives: Branding, Digital Development, Print, Social Media and Event Marketing. Dana-Farber Cancer Center• Managing the development and launch of multi-year hospital fundraising campaigncommunications.• Lead producer for five campaign launch films.• Supervision of all research, planning and branding initiatives.• Fundraising Campaign Initiatives: Branding, Digital Development, Direct Marketing, Printed material,Social Media Strategy & Execution and Event Marketing.Academy Museum of Motion Pictures• Strategic development of all museum launch and fundraising communications: Broadcast TV, Digital Initiatives, Social Media, In-Theater Ads, Print Direct Mail and Event Production. • Production of launch film that aired on the 2019 Academy Award broadcast and film featuring Whoopi Goldberg.Jefferson Health• Responsible for the launch of the new Jefferson Advanced Spine Center campaign.• Execution of all research initiatives and development of brand insights. . • Development of Broadcast TV Ads, Digital Initiatives, Social Media, Print and OOH.The Multiple Myeloma Research Foundation (themmrf.org)• Campaign development for all branding and communication materials: Digital Initiatives, Print and Event Production, Films (featuring Tom Brokaw & Matt Damon)Imagine Learning (imaginelearning.com)• Managed the development of a new brand identity and messaging hierarchy.• Initiatives included: Website, Print, Social Media and Event Marketing.

New York, Ny

Schwinn Bicycles• Managed the development of the retail marketing and shopper marketing programs for the full line of • Oversaw the production of Walmart and Target specific Spring 2013 National TV commercials for Schwinn Bicycles.• Presented research knowledge to clients and staff on current and developing bicycle technologies.• Coordinated creative events and sponsorship opportunities to drive added revenue.Nuvo Cares (Fetal Maternity Technologies)• Managed the development and execution of all Nuvo Group branding, product launches and PR.• Key member of team for FDA planning, clinicals and submission for fetal connected health products.• Supervised & produced multiple trade shows at Medica in Germany.• Deep understanding of how to work with emerging health clients.

New York City

• Responsible for the creative development and execution of the Hasbro Global Family and Preschool gaming portfolio.• Managed the development and execution of national television commercials for Monopoly, Scrabble and The Game of Life.• Key team member in the development of the “Hasbro Family Game Night” national promotion.• Researched and analyzed industry trends before developing specialized product extensions for traditional board games.• Provided vital and extensive support in the creation of Hasbro’s new digital versions of The Game of Life and Monopoly – developed Battleship product extensions for the iPad and iPhone.

New York, Ny

• Managed all aspects of television development and execution of all national television commercials. • Devised recommendations for promotional, digital and social media integration based on the core messaging strategy.• Led the development and positioning of a campaign for the Golden Corral “Endless Baby Back Ribs.”

Darien, Ct

• Accountable for managing the entire Diageo Guinness USA portfolio, as well as the Diageo Luxury Reserve portfolio and Diageo Shopper Marketing initiatives.• Operated as the Strategic Lead on Diageo’s first-ever portfolio-based retail initiative called “Simply Cocktails.”• Awarded the 2009 Diageo Global Shopper Marketing Plan of the Year for my efforts.• Member of the leadership team and played a pivotal role in the planning and implementation of the worldwide 250th anniversary of Guinness.

South Norwalk, Ct

Private Jets Companies (OneSky Jets & Flight Options)• Managed the development and execution of all digital and adverting programs.• Supervised the development of brand building communications. • Developed qualified lead generation and customer retention programs. • Generated competitive research reports and developed strategic recommendations.Destination Clubs (Tanner & Haley, Quintess and Destination Retreats)• Managed the creative development of all digital and traditional marketing materials. • Developed extensive lead generation direct mail programs• Managed digital video tour programs

Education record

Activities and Societies: President of the Advertising Society

Education record

Education record