Business Development & Marketing Associate Manager
Current• Write articles, advertisement copy, promotional emails, website copy, press releases, and case descriptions for alternative dispute resolution (ADR)-related monthly marketing campaigns• Execute targeted campaigns through print, digital, email, and social media advertising to drive website user traffic and generate website case submissions• Support an expanding panel of mediators and arbitrators with technology assistance on remote proceedings and with individualized public relations and business development help• Analyze marketing data to scrutinize campaigns, devise future strategies, and prepare annual reports • Design advertising deliverables with Adobe Suite products for campaigns• Research scholarly articles and studies for use in campaigns, thought leadership and CLE presentations• Liaise with attorney-clients to prepare ADR-related CLE presentations for their firms• Manage one other employee within the department