Michael Kristanto Email & Phone Number

Jakarta Pusat, Jakarta Raya, Indonesia

2022 – Present | MNC Play | Brand Management Department Head1. Develop quarter Brand Plan with goals, strategies, tactic and programs based on a complete analysis of the market2. Develop marketing communication that gains the awareness, interest and appeals to the targeted market3. Ensure excellent execution on the marketing activities as per agreed Brand Plan4. As the Brand Guardian maintain brand integrity across all company marketing initiatives and communications5. Develop and supervise the team, make them a strong pillar for the company as well as motivated, marketable talents6. Marcom Budget ( ATL, BTL, Production, event, PR, media placement & POSM production and distribution)7. Sharing KPI on event SAC (Subscriber Acquisition Cost)

Jakarta Pusat, Jakarta Raya, Indonesia

2014 – 2022 | MNC Play | Digital Marketing Supervisor1. Lead the digital marketing team, driving the planning and execution of online marketing strategies.2. Develop and manage digital marketing campaigns across various platforms to enhance brand awareness and customer acquisition.3. Analyze digital campaign performance metrics and generate insights for continuous optimization.4. Collaborate with cross-functional teams to align digital efforts with overall marketing objectives.5. Manage the company's digital presence, including website, social media, and other online channels.6. Oversee content creation, ensuring it's engaging, relevant, and aligns with the brand identity.7. Implement SEO strategies to improve organic search visibility and website rankings.8. Plan and execute paid advertising campaigns on platforms like Google Ads, social media, and more.9. Monitor industry trends, competitor activities, and customer feedback to identify growth opportunities.10. Utilize data analytics tools to track website traffic, user behavior, and conversion rates.11. Foster partnerships with influencers, industry collaborators, and media outlets for promotional initiatives.12. Lead the development of email marketing campaigns and customer engagement strategies.13. Provide guidance and mentorship to the digital marketing team, encouraging skill growth.14. Stay up-to-date with digital marketing trends, emerging technologies, and best practices.15. Coordinate with external agencies and partners for campaign execution and creative assets.16. Present regular reports on digital marketing performance, ROI, and recommendations for improvements.

Jakarta, Indonesia

Jakarta Pusat, Jakarta Raya, Indonesia

2013 – 2014 | PT Infokom Elektrindo | Digital Marketing Supervisor1. Lead and oversee the digital marketing team's daily operations, setting clear goals and objectives.2. Develop and execute digital marketing strategies to drive online presence and customer engagement.3. Manage and optimize digital advertising campaigns across various platforms, such as social media, search engines, and display networks.4. Analyze key performance metrics and provide insights to improve campaign effectiveness.5. Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.6. Create and curate engaging and relevant content for various digital channels.7. Monitor industry trends and competitor activities to identify new opportunities and stay competitive.8. Manage the company's website and ensure its content is up-to-date and user-friendly.9. Utilize data analytics tools to track website traffic, user behavior, and conversion rates.10. Develop and implement SEO strategies to improve organic search visibility and rankings.11. Explore innovative digital marketing techniques to enhance brand awareness and customer acquisition.12. Foster relationships with partners, and media outlets for collaborations and promotional activities.13. Provide guidance and mentorship to the digital marketing team, fostering skill development and growth.14. Stay informed about digital marketing trends, technologies, and best practices.15. Prepare and present regular reports on digital marketing performance.

Jakarta Pusat, Jakarta Raya, Indonesia

2012 – 2013 | PT Okezone Indonesia | Data Analyst Marketing Communication1. Collaborate closely with the Marketing Communication and Sales teams to collect, clean, and analyze extensive datasets, extracting valuable insights.2. Work hand in hand with cross-functional teams, to identify business needs and develop data-driven solutions.3. Create and maintain reports, dashboards, and visuals for performance tracking4. Perform comprehensive data analysis, leveraging insights from the Marketing Communication and Sales teams, to identify trends and anomalies.5. Develop predictive models for informed decision-making6. Collaborate with the Marketing Communication and Sales teams to monitor and optimize data quality, ensuring accuracy and consistency.7. Assist in designing A/B tests to optimize content performance8. Provide data-driven insights to support marketing and editorial strategies, in alignment with the Marketing Communication and Sales teams.9. Continuously enhance data analysis techniques in collaboration with the Marketing Communication and Sales teams.