Michael Kropko

Michael Kropko Email and Phone Number

Co-Founder and Partner @ Drive Influence Group
San Diego, CA, US
Michael Kropko's Location
San Diego Metropolitan Area, United States, United States
About Michael Kropko

Michael Kropko is the co-founder of Ad Results Media, the world’s leading podcast media buyer. With over $1 billion in podcast ad spend under his belt, he's transformed audio into a revenue-generating juggernaut for brands and agencies, proving its unparalleled marketing potential.Prior to Ad Results Media, Michael co-founded Brown Bear Digital, a consultancy designed to propel high-growth startups through strategic digital and offline marketing channels. He brings over 20 years of experience in performance marketing, operations, and strategy, honed at companies like Provide Commerce and SiriusXM.Passionate about nurturing startups, Michael actively invests and advises emerging businesses. He lives in San Diego, where he enjoys spending time with his family when not on the tennis court or exploring his favorite beaches and ski slopes.

Michael Kropko's Current Company Details
Drive Influence Group

Drive Influence Group

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Co-Founder and Partner
San Diego, CA, US
Employees:
5
Michael Kropko Work Experience Details
  • Drive Influence Group
    Co-Founder And Partner
    Drive Influence Group
    San Diego, Ca, Us
  • Drive Influence Group
    Co-Founder & Partner
    Drive Influence Group Aug 2024 - Present
  • Cowboy Up Investments
    Investor
    Cowboy Up Investments Mar 2020 - Present
    Angel investor syndicate focused on funding solutions that add-to, improve and elevate their respective areas of focus, add value for people, and solve for unique gaps across various verticals including D2C, media, & sports.
  • Audiohook
    Board Member
    Audiohook Dec 2022 - Present
    Ogden, Utah, Us
  • Pickle4
    Board Advisor
    Pickle4 Dec 2022 - Present
    Naples, Florida, Us
  • Ad Results Media
    Strategic Advisor
    Ad Results Media Mar 2024 - Aug 2024
    Houston, Texas, Us
  • Ad Results Media
    Co-Founder & Co-Ceo
    Ad Results Media Apr 2022 - Mar 2024
    Houston, Texas, Us
  • Ad Results Media
    Co-Founder & Coo
    Ad Results Media Sep 2016 - Apr 2022
    Houston, Texas, Us
  • Brown Bear Digital Inc.
    Co-Founder
    Brown Bear Digital Inc. Apr 2014 - Aug 2016
    Built out the top consultancy + agency in the D2C landscape, primarily consulting with companies including Harry's, SeatGeek, Casper, Blue Apron & others to help launch/scale/optimize offline channels (Podcasts & Radio).Completed a merger on September 1, 2016 with Ad Results Advertising to form the new media company, Ad Results Media.
  • Provide Commerce (Dba Proflowers, Redenvelope, Personal Creations And Shari'S Berries)
    Acquisition Marketing
    Provide Commerce (Dba Proflowers, Redenvelope, Personal Creations And Shari'S Berries) Jan 2011 - Oct 2014
    Chicago, Illinois, Us
    Manage the following marketing channels across all Provide Commerce brands:- Paid Social (Facebook & Twitter Advertising)- Google Shopping (PLA's)- Comparison Shopping Engines- Marketplaces (Amazon & eBay)- Group Buying (Groupon, Living Social, Amazon Local, etc...)- Affiliate marketing and virtual currency channels- Card Linked Offers (American Express, MasterCard, Visa, Discover, & PayPal)- Site optimization best practices
  • Sirius Xm Radio Inc.
    Senior Program Manager, Retention Marketing
    Sirius Xm Radio Inc. Feb 2007 - Jan 2011
    New York, Ny, Us
    - Launched tiered pricing overhaul, with $6M budget to support Sirius XM merger, resulting in system integration- Developed and implemented company’s first direct marketing up-sell program to traffic & weather customers, consisting of marketing tactics including email marketing, direct mail, on-air messaging, and interactive presence- Established campaign tracking methodology to determine success metrics by marketing collateral and response channel- Led Program management effort between IT and cross functional business teams thru the entire SDLC and launch process- Provided business / system process expertise including gathering and prioritization of business requirements as well as defining the customer experience in support of strategic business objectives- Partnered with Experian, Accenture, Digitas, and Razorfish to launch complex marketing programs- Managed direct mail vendor transition, with a $35M budget, for all retention marketing campaigns
  • Infosonics
    Director Of E-Commerce
    Infosonics Jun 2004 - Jan 2007
    - Led company on initial drive into e-commerce sales, providing a new revenue path for dealer-agent channel and end-users- Responsible for e-commerce division’s business plan, budget, roadmap, brand strategy, and marketing initiatives- Coordinated and managed outside contractors and project resources across technical, financial, and logistics departments- Facilitated negotiations and online sales agreements with Samsung, Motorola, and other large mobile manufacturers- Implemented a two-way link between online transactions and internal CRM and database systems for real time inventory- Managed IT infrastructure for San Diego and Miami locations including servers, VPNs, and VOIP communication
  • Medical Transcription Education Center, Inc.
    Information Technology Consultant
    Medical Transcription Education Center, Inc. Sep 2000 - Nov 2006
    - Created and administered ASP.net based website, allowing for secure access of study materials and online testing- Designed, implemented, and managed sales via new e-commerce site which increased sales 98% since inception- Deployed integrated message center platform for instant communication between instructors and students with 2,500 users- Advised and purchased on all hardware/software decisions while providing continued technical support
  • Qualcomm Incorporated
    It Analyst
    Qualcomm Incorporated Feb 2004 - Jun 2004
    San Diego, Ca, Us
  • Aol Web Properties
    Programming Intern
    Aol Web Properties Sep 2001 - Sep 2002
    New York, Ny, Us

Michael Kropko Skills

E Commerce Email Marketing Marketing Crm Digital Marketing Cross Functional Team Leadership Strategic Partnerships Integrated Marketing Sales Analytics Mobile Devices Leadership Program Management Web Analytics Customer Relationship Management Affiliate Marketing Integration User Experience Facebook Marketing Comparison Shopping Engines Google Analytics Group Buying

Michael Kropko Education Details

  • The Ohio State University Fisher College Of Business
    The Ohio State University Fisher College Of Business
    Economics Minor

Frequently Asked Questions about Michael Kropko

What company does Michael Kropko work for?

Michael Kropko works for Drive Influence Group

What is Michael Kropko's role at the current company?

Michael Kropko's current role is Co-Founder and Partner.

What is Michael Kropko's email address?

Michael Kropko's email address is mk****@****rce.com

What is Michael Kropko's direct phone number?

Michael Kropko's direct phone number is +171378*****

What schools did Michael Kropko attend?

Michael Kropko attended The Ohio State University Fisher College Of Business.

What skills is Michael Kropko known for?

Michael Kropko has skills like E Commerce, Email Marketing, Marketing, Crm, Digital Marketing, Cross Functional Team Leadership, Strategic Partnerships, Integrated Marketing, Sales, Analytics, Mobile Devices, Leadership.

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