Michael Krüger Email & Phone Number

Hamburg, Hamburg, Germany

BidBox International is a consulting and training company with focus on Business Development, Capture and Proposal Management.

Hamburg Und Umgebung, Deutschland

Some selected projects:• CWA GmbH, Hamburg: young machine technology start-up that develops and manufactures innovative mineral drink machines and protein shake machines (CWA-Jetmix) and sells them to fitness studios. Advising and supporting the founder and managing director in the areas of business strategy, pricing, business development, sales, key account management, internationalisation. (30 months 2017-2020).• Foodspring GmbH, Berlin: food start-up that develops healthy functional nutrition and markets it internationally via e-commerce, fitness centres and supermarkets. Advising and supporting the Global Head of Sales in the areas of competitive analysis and sales coaching. (6 months 2019-2020).• Gallo Worldwide Lda. Lisbon: Production and international distribution of high-quality Portuguese olive oil. Advising and supporting the Business Development Manager Europe in the preparation and implementation of the market entry in Germany, sales and marketing strategy, pricing, creation of German general terms and conditions and sales documents, website, key account management, conducting listing discussions, organising logistics, market test support. (16 months 2016-2017).

Shipley Associates was established in 1972 in Bountiful, Utah as a consulting and training firm and has a 42-year track record of success in each phase of the business acquisition process, from strategy development to proposal preparation and contract execution. Since 2007 Shipley has been operating in the German market and in 2014 Shipley Germany GmbH was founded to support leading international businesses, among others, in the Defense, Telecommunications, IT, Logistics and Travel industries. Germany, Austria, and Switzerland can now be supported by a local team with all services also available in German Language. In cooperation with BidBox GmbH all customers and markets can be served

Düsseldorf, Nordrhein-Westfalen, Deutschland

Responsible for sales (brands and private label for retail, food ingredients business, food service), marketing, purchasing, R&D, quality, logistics, partly for production and partly involvement in finance and controlling.Key Accounts: Edeka, Rewe, Aldi Nord, Aldi Süd, Aldi international, Lidl, Kaufland, Penny, Norma, Real, Carrefour, Dia, Pingo Doce, Biedronka, Tesco, ...Products: Consumer goods. Soups and sauces, mainly dehydrated products, noodles/ pasta, seasoning, branded business but focus on private label.Business: Global. Retail (discount chains), Food Ingredients, Food Service.Special duties: Restructuring, negotiations with banks, investment companies and with the workers council, relocation of production, strategy implementation.

Hamburg Und Umgebung, Deutschland

Responsible as CEO for all departments of the subsidiary company Haleko GmbH, Hamburg, including the subsidiaries in the UK, Italy and Hong Kong.Products: Sports nutrition (Multipower), dietetic food (Multaben, MegaSlim), branded business and private label.Business: Global. Fitness studios, retail, pharmacies, drugstore chains, wholesalers.Special duties: Restructuring, negotiations with banks, private equities and the workers council.

Mönchengladbach Und Umgebung, Deutschland

Responsibilities: In charge of global sales and marketing, including product development and design of the products.Products: Premium textile fashion. Business shirts and blouses, as well as menswear and women´s outerwear. Top price branded category (van Laack).Business: Global. Distributed via specialized retail trade, own outlets and international wholesalers.Special duties: Internationalization and rejuvenation of the brand "van Laack". Extension of shop-in-shop and corner systems globally.

München, Hamburg, Paris, London

Responsible as Managing Director for the subsidiaries in Germany and France, additional responsibility as Vice President for most of the region Europe including Russia and Middle East and the sales subsidiaries in UK and Ireland.Products: Consumer goods, textile. T-shirts, sweat-shirts, casual wear under the brand Fruit of the Loom, Screen Stars (private label brand) and some license brands (Wilson, Walt Disney, NBA, NFL).Business: Global. Retail, department stores, specialized retail trade, wholesalers.Special duties: Reorganization of the company including cutback of personnel, relocation of business sites (Germany, France), establishment of forecasting at the European level.

Frankfurt, Hamburg

As Sales Director of the subsidiary company Hanes Textil GmbH, Hamburg, responsible for Germany, later, as Managing Director Sales (Geschäftsführer) for Hanes Textil GmbH for the countries Germany, Austria, Switzerland and member of the Senior Management Team Europe.Products: Consumer goods, textile. T-shirts and underwear sold to hypermarkets and drugstore chains under the brand Hanes, using a corner system (own shelves).Special duties: Establishment of the whole company from scratch, development of sales strategy and establishment of sales organization.

Buchholz, Viersen

Responsibilities within the company Master Foods as Sales Representative, Regional Sales Manager and Product Manager. Project Manager within the company Mars.Products: Consumer goods, foods. Branded business (Uncle Ben´s, Dolmio, Suzi Wan, Mars).Business: National, Germany. Retail (supermarkets, hypermarkets, cash&carry).Special duties: As Project Manager responsible for the chilled food product test and the integration of the chilled food business with the business of the parent company Mars.

Diplom-Kaufmann, Betriebswirtschaftslehre

Vordiplom, Lebensmitteltechnologie/ Brauereitechnologie