Michael Kurze Email and Phone Number
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I connect brands with their target audiences to grow market share through high-impact campaigns with engaging content, consistent brand messaging and digital technologies. With more than 15 years of experience developing and executing cutting-edge marketing strategies for ZEISS, an iconic leading technology brand, I have cultivated a strong skillset that encompasses • Strategic business and product portfolio planning • Market intelligence and research: customer insights, competitor analysis and market trends • Channel marketing, customer segmentation and pricing strategy• Marketing operations and sales support • Digital marketing & Ecommerce (Website, Social Media, SEO/SEM) • Live streaming events, conventions and trade shows• Content and creative development• Communications, advertising and PR/media • Team leadership and agency/partner relationshipsMichael Kurze | mkurze.rva@gmail.com | +1 (804) 467-7574 | Richmond, VA (USA)
Shades Of Light
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Digital Marketing ManagerShades Of Light Aug 2020 - PresentMidlothian, Va, Us
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Director Of Volunteer OperationsCareer Prospectors Jan 2020 - Jul 2020Richmond, Virginia, Us• Recruited 100 volunteers for RVA Career Expo and developed training and operations plan.• Served in leadership team as point-of-contact for 40+ top-rated Richmond area companies.• Organized and moderated panel discussions with HR leaders and 50+ job-seekers to discuss career transition techniques and networking opportunities.• Converted in-person group meetings to online video conferencing events in response to COVID-19 crisis; created Zoom training series and user guides for remote participants.• Social media promoter and technical trainer for networking marketing and sales enablement tools, including RVA Career Expo App, LinkedIn, Metrics and CRM database. -
Director Of Marketing Segments U.S. - Hunting And Global OutdoorCarl Zeiss Sbe, Llc Oct 2012 - Aug 2019• Developed and executed the brand, marketing and communications strategy for U.S. Hunting/Nature and Global Outdoor segment with multi-million dollar budget.• Analyzed market trends and consumer research data for pilot markets in Europe, Asia and U.S. and adjusted strategy to address competitive influences and changing markets.• Directed implementation of global and national integrated campaigns, events and public relations strategies to increase market share and meet revenue expectations, e.g. "Closer to nature", "Project Eclipse", "Optics are everything", "Dream Bigger" and "Field Days".• Worked weekly with Senior Category/Product Management and Sales Directors to develop new business cases, product roadmap, roll-out, and obsolescence plans based on customer and market intelligence.• Conducted talent search and hiring of staff. Coached and trained Marketing / PR team after company relocated to New York.• Established influencer program to support retail partner events and increase share-of-voice.• Improved website user experience by integrating online shop, resulting in positive KPI's, e.g. increased time spent on page, increased average session duration and higher conversion rate.
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Marketing Manager, North AmericaCarl Zeiss Optical, Inc. Mar 2007 - Sep 2012Jena, Thüringen, DeGiven a multi-million-dollar budget for the execution of my marketing plan, I designed and launched advertising campaigns utilizing live events, sponsorships, creative services, and print and digital media channels. This included the use of trade shows and consumer events to bolster the presentation and commercialization of new products in the robust Hunting and Nature market segments. I also contributed significantly to the improvement of the U.S. website and social media channels by launching new product microsites, and spurring the creation of a new smartphone app.Key achievements here include:● The creation of new, more engaging and functional packaging for the TERRA and CONQUEST scope lines; the design boosted sales and brand visibility, leading to its worldwide adoption and implementation by corporate headquarters.● With my initiative to implement a content-driven Facebook community strategy, ZEISS saw a 10% sales increase and acquired 35K unique email addresses and 75K new followers. ● Through design of brand ambassador and dealer incentive programs, I secured a share-of-voice increase of 25%. -
Demand Planning SpecialistCarl Zeiss Vision Nov 2005 - Feb 2007With previous experience in Procurement Manager and Product/Quality Manager positions for Carl Zeiss Optical, Inc., I stepped into the role of Demand Planning Specialist and began establishing connections with sales, supply chain, and marketing divisions to design detailed demand forecasts. Based on these plans, I coordinated with warehouse managers to ensure we had sufficient inventory in stock to support projected sales and distribution requirements, then worked with our key buyers and sales team to develop profit projections and inform product placement.Key achievements here include:● Through extensive networking, I was able to contribute to the completion of merger and migration projects by uniting the efforts of multiple stakeholders and international teams. ● Projects completed include the leadership and execution of “Teflon Clear Coat” and “AO Easy” campaigns, among others, and the commercialization of the new "ZEISS GT2".
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Procurement ManagerCarl Zeiss Vision Jul 2003 - Oct 2005• Oversaw and planned annual supply of $30M for all lenses, consumables and equipment purchases, using MRP data and various forecasting methods.• Increased SKU availability from 70% to 95% on critical product families and decreased total backorders to 2.5% of total sales volume.• Coordinated inventory, logistics and launch for major launch with Walmart.• Negotiated six new supplier contracts, a combined purchase volume of annual $2M, with partners in the U.S., Europe and Asia. Ensured ISO 9001 compliance and implemented vendor performance reporting.
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Product / Quality ManagerCarl Zeiss Vision Nov 2000 - Jun 2003• Developed products with new materials and coatings from concept to catalog, incl. TRIVEX and POLYCARBONATE, POLARIZED and TRANSITIONS single vision and progressive lenses. Created and implemented marketing point-of-sale materials and sales training collateral, impacting the launch with $300k additional profit.• Conducted market, competitor and benchmark studies to strategically optimize product portfolio.• Built technical quality sub-department for spectacle lenses, resulting in 40% decrease of product returns and increased customer trust and loyalty.• Acted as FDA U.S. Official Correspondent for eyeglass lenses and implemented procedures to ensure regulation compliance. Represented company as subject matter expert at ISO and VCA (Vision Council of America) technical meetings.
Michael Kurze Skills
Michael Kurze Education Details
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Aalen UniversityPrecision Engineering - Optics
Frequently Asked Questions about Michael Kurze
What company does Michael Kurze work for?
Michael Kurze works for Shades Of Light
What is Michael Kurze's role at the current company?
Michael Kurze's current role is Performance Marketing | Business Development | Customer Success | Brand Building | Partnerships | Digital Campaigns.
What is Michael Kurze's email address?
Michael Kurze's email address is mk****@****iss.com
What is Michael Kurze's direct phone number?
Michael Kurze's direct phone number is +180442*****
What schools did Michael Kurze attend?
Michael Kurze attended Aalen University.
What skills is Michael Kurze known for?
Michael Kurze has skills like Product Launch, Trade Shows, Marketing Strategy, Product Marketing, Product Development, Management, Marketing Management, Marketing, Cross Functional Team Leadership, Marketing Communications, New Business Development, Competitive Analysis.
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