Michael L. Email & Phone Number

Singapore

I lead the APAC Programmatic Trading team with the following responsibilities:• Lead a team to work with multiple local market teams across the region to manage their programmatic campaigns across display and mobile• Manage the end to end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured• Strategize and execute campaigns on our platform and ensure optimal delivery and performance• Analyze campaign data to develop insights and strategies for campaign optimization• Ensure that my team is aligned and operating in the same standardized manner and following all regional and global processes• Share weekly updates with local markets as well as provide in-depth campaign insights and optimization recommendations for campaign improvementStrategic Responsibilities:• Mentor and provide guidance to junior members of the team• Monitor trends, and uncover and track innovative thinking and ideas from across the industry• Become a trusted advisor and expert within the programmatic trading field• Roll out test and learn initiatives to drive learnings and better campaign performance• Take an active role in developing broader programmatic strategic recommendations and best practices that can be applied across the whole region

Singapore

Led and grew the APAC Programmatic team to work with multiple local market teams across the region to manage their programmatic campaigns across display and mobile.