Michael L. Email & Phone Number

Remote

• Migrating customers from an existing EAP program to a new Wellbeing/Behavioral Health program.
• Partner with Sales to target prospects and provide marketing materials and direction.
• Communicating features and benefits of new Wellbeing program via web, social media and email.
• Authoring and editing product content that are the core of the Wellbeing program.
• Utilize (primarily) WordPress, LifeRay, Okta, Workfront (Adobe), Salesforce.

Buffalo Grove, IL

• Product Marketing and development, marketing asset copywriting and development:
• Increased sales year/year for a portfolio of products in an e-commerce environment.
• Product development: Assessed, developed and on-boarded new products for assigned categories.
• Marketing and sales for existing products in assigned categories (Handpieces, Small Equipment, Burs and Anesthesia).
• Owner of web store content and communications.
• Developed digital assets for direct mail, web and other customer-facing communications.

Greater Chicago Area

• As Consultant (2009-2013): Reporting directly to the CEO, leading role in the execution of marketingmaterials which assessed the state of diversity in hospitals nation-wide.As Product Communications Manager (2007.
• Point person for “C-Suite” marketing communications.
• Developed and executed an integrated marketing plan to onboard partner products and education.
• Developed webinars, roundtables, trade shows and other live events to engage C-Suite executives inthe exploration of "partner" products. Products were both big-ticket, hospital-oriented capital purchasessuch as beds.
• Conducted sales product training programs and developed sales tools.
• Utilized CRM, list management and lead generation software. Utilized Salesforce.com.

Chicago, Illinois, United States

• Note: This is my family’s business. Left previous job to take on this role.
• Directed all facets of the building and launch of The Whole Tooth Dental, Inc.
• Led property acquisition and planning team in the development of a modern family dental facility.
• Prepared and executed on the marketing plan, including brand identity development, social marketingprograms, printed materials and CRM strategies.
• Worked with supplier (Henry Schein) to detail equipment and build-out for 7 operatories.
• Developed and executed direct mail and 'e" communications efforts.

Des Plaines, IL

• Drove profitability increases through new product introductions, existing product modifications, the repositioning of two key brands, and the elimination of low margin items, with a SKU count of 2,500.
• Led customer acquisition and retention efforts.
• Held profit and loss (P&L) responsibility while leading department store, mid-tier, and grocery channels.
• Led the development and execution of merchandising vehicles, quarterly and annual full color catalogs, trade and consumer advertising strategies, sales tools and kits, and trade show events.
• Introduced an innovative fragrance diffuser line of products which added $11 million to gross sales.
• Supervisor of 2 Brand Managers and support staff.

Ms, Marketing And Communications

Activities and Societies: Marketing Student ConferenceMBA track focusing on Marketing and Marketing Communications.

Bachelor’S Degree, Business And Communications

Activities and Societies: General Manager, Radio Station; Student Government Senate; V.P. of Community Relations, United Students.