Michael L. Email & Phone Number

Remote

• Migrating customers from an existing EAP program to a new Wellbeing/Behavioral Health program.• Partner with Sales to target prospects and provide marketing materials and direction.• Communicating features and benefits of new Wellbeing program via web, social media and email.• Authoring and editing product content that are the core of the Wellbeing program.• Utilize (primarily) WordPress, LifeRay, Okta, Workfront (Adobe), Salesforce.

Buffalo Grove, Il

Product Marketing and development, marketing asset copywriting and development:• Increased sales year/year for a portfolio of products in an e-commerce environment.• Product development: Assessed, developed and on-boarded new products for assigned categories.• Marketing and sales for existing products in assigned categories (Handpieces, Small Equipment, Burs and Anesthesia).• Owner of web store content and communications.• Developed digital assets for direct mail, web and other customer-facing communications.

Greater Chicago Area

As Consultant (2009-2013): Reporting directly to the CEO, leading role in the execution of marketingmaterials which assessed the state of diversity in hospitals nation-wide.As Product Communications Manager (2007 - 2009):• Point person for “C-Suite” marketing communications.• Developed and executed an integrated marketing plan to onboard partner products and education.• Developed webinars, roundtables, trade shows and other live events to engage C-Suite executives inthe exploration of "partner" products. Products were both big-ticket, hospital-oriented capital purchasessuch as beds and message boards, and also software, such as emergency messaging systems.• Conducted sales product training programs and developed sales tools.• Utilized CRM, list management and lead generation software. Utilized Salesforce.com.• Contributed to the monthly AHA Patient Flow Newsletter.• Utilized "Workfront" for editing projects.

Chicago, Illinois, United States

• Note: This is my family’s business. Left previous job to take on this role.• Directed all facets of the building and launch of The Whole Tooth Dental, Inc.• Led property acquisition and planning team in the development of a modern family dental facility.• Prepared and executed on the marketing plan, including brand identity development, social marketingprograms, printed materials and CRM strategies.• Worked with supplier (Henry Schein) to detail equipment and build-out for 7 operatories.• Developed and executed direct mail and 'e" communications efforts.• Practice currently generates in excess of 1.2M in revenue. (still family owned).

Des Plaines, Il

• Drove profitability increases through new product introductions, existing product modifications, the repositioning of two key brands, and the elimination of low margin items, with a SKU count of 2,500.• Led customer acquisition and retention efforts.• Held profit and loss (P&L) responsibility while leading department store, mid-tier, and grocery channels.• Led the development and execution of merchandising vehicles, quarterly and annual full color catalogs, trade and consumer advertising strategies, sales tools and kits, and trade show events.• Introduced an innovative fragrance diffuser line of products which added $11 million to gross sales.• Supervisor of 2 Brand Managers and support staff.

Ms, Marketing And Communications

Activities and Societies: Marketing Student ConferenceMBA track focusing on Marketing and Marketing Communications.

Bachelor’S Degree, Business And Communications

Activities and Societies: General Manager, Radio Station; Student Government Senate; V.P. of Community Relations, United Students.