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BUSINESS & TECHNOLOGY MANAGEMENT LEADERSuccessful technology manager experienced delivering emerging mobile technologies as well as growing and managing consumer web services. Effective leader and collaborator experienced in building and managing multi-discipline technical, business and product management teams. Able to translate market opportunities into executable business and product plans via customer segmentation, value propositions, product requirements and feature specifications, scheduling, partner management and execution. Created agreements with OEMs, hardware manufacturers, technology partners, content providers, and distribution partners to drive growth. Skilled communicator able to create a strategic plan for executives, and align teams to support and make day to day tactical decisions necessary for successful development and operations. • Led program & partner management team for v1 launch of Toyota & Lexus Entune/Enform telematics system.• Led Business Management, strategy, and product planning for online casual and social gaming at Microsoft• Led creation and negotiation of development agreement between Ford and Microsoft for Ford Sync, and helped win preceding Fiat Blue&Me project.• Skilled at synthesizing complicated technical and business problems into addressable elements. • Exceptional ability to bridge business & technical issues. • Experience managing variety of revenue business lines: online advertising, software licensing, subscription models, digital purchases.• Confident manager of both technical and business professionals in competitive environments. • Collaborative team, partner and vendor management skills.Specialties: Business / Operations Management and Business Development, Program & Project Management – Waterfall and Agile, Partner Management, Analytics: Competitive / Customer / Business, Target Audience & Value Proposition Development, Product Strategy & Planning, Market Opportunity Analysis, Financial Modeling.
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Director Of Commercial OperationsCerence Inc. Oct 2019 - Sep 2021Burlington, Massachusetts, UsCerence was spun out of Nuance Automotive Division. Primarily responsible for new deal pricing, valuation, financial modeling and agreement support, creation and ongoing management of new Cerence Cloud services product pricing, Royalty and Usage forecasting and BI analytics for cloud programs, ongoing general management support for several legacy programs (acquired by Nuance from Tweddle). -
Director Of Business Operations, AutomotiveNuance Communications Sep 2013 - Sep 2019Burlington, Ma, UsWorked as a Director in the Automotive Business Operations team at Nuance. Primarily responsible for new deal valuation and agreement support, Cloud services product pricing, forecasting and BI analytics for cloud programs, ongoing general management support for legacy Tweddle programs. -
ConsultantTweddle Group Oct 2012 - Jun 2013Clinton Township, Michigan, UsSupporting Business and Product Management teams: reviewing and advising OEM & 3rd Party agreements, providing input on product planning strategy. -
Director, Business StrategyTweddle Group Apr 2012 - Jul 2012Clinton Township, Michigan, Us• Led the TGT Business and Product Management teams. Responsible for rhythm of business activities, 3rd party management and agreements, OEM business issues. • Led responses to telematics RFQs from Fiat and Toyota: Focus on aligning business and technical responses with team strategy and capabilities.• Created more effective monthly business review with Toyota by consolidating ownership, improving preparation process, providing more concise and useful business data.• Partnered with HR to research & deliver recommendations on improving internal teamwork in a rapidly growing team still in the process of creating it’s own culture and norms.• Assisted executives in making key business and product strategic decisions based on rigorous industry, customer, competitive, and opportunity analysis. • Drove initial product marketing and PR plans with a focus on company goals, value proposition, and audience-appropriate messaging.• Developed new and managed existing agreements with technology and content partners, such as expanding agreements with search partners, additional SOWs with voice technology partners, and adding new content partners.
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Director, Program ManagementTweddle Group Sep 2010 - Apr 2012Clinton Township, Michigan, Us• Managed more than ten program & project managers and design team staff to deliver v1 of TGT Connected telematics and infotainment platform, and its initial launch versions - Entune & Enform - developed for Toyota/Lexus.--- TG Connected platform provides drivers with vehicle-adapted location-based content and infotainment services, such as traffic, internet radio, POI search, weather, sports, Facebook check-in and user access. Tweddle Group Technologies develops and manages APIs, B2B and consumer portal servers, iOS, Android, & BB mobile handset applications, and in-vehicle head-unit HMI design and software. System supports both GUI and SUI interfaces.--- Entune won both a “Best of CES” award from CNET in the Car Tech category, and the Popular Mechanics Editor’s Choice Award for CES 2011.--- Finalist for 2013 Automotive News PACE award.• Accountable for partner management with Toyota, Lexus, Denso, Harman Becker and other partners. Created and accountable for the TGT schedule from design thru integration, launch, operations and major updates. Both Entune and Enform delivered and fully operational on time for vehicle launches.• Created and owned the Change Request process with Toyota to evaluate and integrate over 50 desired updates during original development phase and post-launch. Responsible for both technical and business/financial analysis.• Member of core leadership team which managed and grew Bellevue-based Tweddle Group Technologies organization from 30 to over 100 staff in 18 months. --- Significant recruiting and interviewing while growing both company and PM team. --- Business management tasks helping with overall team budget estimates, facility move, HR and training issues, coordination with Tweddle Group staff and engineering efforts in Michigan.
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Lead Product Manager, Product RealizationAt&T Mobility Mar 2010 - Aug 2010Dallas, Tx, Us• Project management for Uverse IPTV Facebook application, drove process improvement analysis on applying Product Realization PM processes to Uverse team, agreement review and negotiation with Mobility marketplace partners. -
ConsultantMicrosoft Dec 2008 - Jun 2009Redmond, Washington, UsProvided business & project management, and product strategy consulting services for XBOX and Windows Mobile Automotive Business Unit.o Evaluated and provided recommendations on future Bluetooth technology directions for Windows Automotive, analysis of Portable Navigation Device market. o Helped manage development of initial XBOX Avatar clothing/accessory online marketplace. -
Senior Strategy & Business Development Manager, Microsoft Casual GamesMicrosoft Sep 2006 - Nov 2008Redmond, Washington, Us• Business Development and Strategy: Key participant in global business & product strategy efforts, business plans and models, product planning, drive cross-functional activities to create agreements.--- Managed business development team on opportunity evaluation, revenue modeling, and agreement development with technology, distribution and content partners for MSN Games, Messenger and Windows in-box games.--- Sold executives and game publishing partners on first Microsoft advertising revenue sharing plan for game developers. Created, launched and managed program.--- Created and drove new agreement with “cash” gaming partner.• Business & Operations Management: Accountable for revenue, customer engagement and satisfaction metrics. Managed rhythm of business activities with internal & external partners.--- Key manager of MSN Games website with >10M unique users/month. Key Scrum stakeholder.--- Managed Game catalog and 3rd party game ingestion. Primary responsibility for using data to drive placement, “shelf-life” and long-tail merchandizing decisions with partners. --- Worked with key financial, sales, content, production, and marketing stakeholders to effectively manage the business worldwide, including financial forecasting, weekly and monthly reviews, partner management, and budget process.--- Analyzed financials, site data, and other metrics to guide business decisions.• Project Management and Product Planning: Led overall product planning (including driving customer research and integrating into plans) and project management with all stakeholders (Microsoft Casual Games, XBOX, Windows Gaming) for new online gaming service integrated with XBOX.
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Business Development Manager, Automotive Business UnitMicrosoft Nov 2004 - Aug 2006Redmond, Washington, Us• Business Development: Participated in business & product strategy; evaluate & recommend future business plans and models for Windows Mobile technologies in automotive environment.--- Led & supported cross-discipline teams develop and negotiate deals with international partners including complex joint development and licensing agreements with Fiat and Ford, including Intellectual Property rights.• Business Management:--- Developed and managed business relations and contractual obligations with partners and other internal Microsoft teams.--- Owned the Change Request process with Fiat to evaluate and integrate new features and support for new vehicles. Responsible for both technical and business/financial analysis.--- Drove yearly budget effort and assisted General Manager negotiate with Division executives. --- Created and managed ABU financial model, and processes to track overall costs & revenues.
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Lead Program Manager, Project Manager, Program Manager, Automotive Business UnitMicrosoft Jul 1999 - Oct 2004Redmond, Washington, Us• Led all technical aspects of Microsoft’s proposal to win Blue&Me contract with Fiat Auto. Managed Microsoft’s business and technical RFQ responses, including overall deliverables, schedule, and overall financial analysis. Supported business team with all negotiations, leading to multi-$M win. Evaluated, selected and negotiated agreement with HW manufacturer Magneti Marelli. Led initial project start-up.• Project managed overall Fiat project for a critical milestone. Owned the master schedule and managed SWAT, war-team meetings, release management, customer and internal management communications.• Created the post-launch support process, which integrated efforts between the auto dealers, Magneti Marelli, Microsoft, and Fiat Customer Service & Engineering. • Managed an entire Windows Automotive (WA) product version and released on schedule. Responsible for broad WA adoption with Japanese OEMs and HW manufacturers.• Feature PM for security, internet browser, WAN/Bluetooth networking and telephony, and email on multiple WA releases. Participated in standards bodies and on related MSFT teams for the 1394 Auto Working Group, and Bluetooth Auto Profile.
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Product Manager, Consumer Windows Division & Internet ExplorerMicrosoft Aug 1996 - Jun 1999Redmond, Washington, Us• Product management on Internet Explorer, Windows 98, and Windows SE teams. PR, competitive analysis and strategy, product launch, ad campaigns, and promotion management. Product feature strategy, customer focus groups and surveys.• Windows 98 Second Edition: Led overall marketing effort: promotion plans, message development, distribution plans, interface with PMs. Supported home-networking product strategy development.• Windows 98 Launch: Produced movies for worldwide Windows 98 launch event showing variety of end-users using Windows 98 in their personal and business lives in real world situations.• IE 4.0 Promotions: Managed execution of promotions to increase IE4 adoption. Developed or managed deals with ESPN SportsZone, CBS Sportsline, Warner Bros, Broadcast.com, Rhino Records, & Reba McEntire.• IE security/privacy marketing: Drove IE security messaging. Supported IE4 security feature product planning, beta evaluation and final launch.• IE PR: Developed competitive info for PR team. Participated in tradeshows and interviews. Handled security PR.• IE Competitive Analyst: Participated in strategic product positioning. Provided competitive briefings. • MSN Launch: Developed MSN marketing collateral for worldwide use at the Windows 95 / MSN launch during June - September 1995
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Systems Engineer & Project Manager, Space & Electronics GroupTrw Space & Electronics (Now Northrop Grumman) Sep 1987 - Aug 1996Friedrichshafen, Baden-Württemberg, De• Experience in R&D, systems engineering and project management on satellite engineering projects: --- Systems engineering work on a variety of small to large satellite proposals and projects--- Led a 20 person special study planning a multi-billion dollar satellite system, estimating cost, and assessing technical risks. Coordinated internal/external business strategies--- Key member of team which coordinated customer needs analysis for a $250M satellite program. Collaborated with customers to define requirements, and with own team to write specifications--- Conducted dynamic system modeling and computer analysis on satellite R&D programs--- 2 year leave to attend business school
Michael L. Bernard Skills
Michael L. Bernard Education Details
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Ucla Anderson School Of ManagementConcentrated On Technology Entrepeneurship -
Massachusetts Institute Of TechnologyAeronautics And Astronautics Engineering
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Massachusetts Institute Of TechnologyAeronautics And Astronautics Engineering
Frequently Asked Questions about Michael L. Bernard
What is Michael L. Bernard's role at the current company?
Michael L. Bernard's current role is Considering my next role.
What is Michael L. Bernard's email address?
Michael L. Bernard's email address is mi****@****nce.com
What is Michael L. Bernard's direct phone number?
Michael L. Bernard's direct phone number is (781) 565*****
What schools did Michael L. Bernard attend?
Michael L. Bernard attended Ucla Anderson School Of Management, Massachusetts Institute Of Technology, Massachusetts Institute Of Technology.
What are some of Michael L. Bernard's interests?
Michael L. Bernard has interest in New Technology, Skiing, Golden Retrievers, Family Activities, Sailing, Biking, Hiking, Science And Technology.
What skills is Michael L. Bernard known for?
Michael L. Bernard has skills like Mobile Devices, Program Management, Strategy, Product Marketing, Cross Functional Team Leadership, Business Development, Project Management, Agile Methodologies, Integration, Software Development, Product Development, Start Ups.
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