Experienced leader with an ability to use market data, strong communication skills and creativity to create strategies and goals designed to gain market share and increase revenue.

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As the Director of Group Sales my responsibilities were to achieve the resorts group room night and revenue goals. • Results based on industry reports. o Consistently achieved in the year goals as well as crossover goals for group room nights and revenue.o Increased the Average Daily Rate by over $20 after repositioning the Resort.o Increased Group occupancy by nearly 10% since 2015.o Continuous year over year Increased Revenue Per Available Room. • Summary of Responsibilities: o Creating a culture based on communication, teamwork and shared goals.o Leadership. I lead a team of six sellers with various communication styles and motivations. o Setting Team and Individual Goals.o Coaching, supporting and helping develop SMART plans.o Conducting performance reviews to ensure team members are set up for success. o Developing sales strategies to ensure the resort is priced correct and is going after the right business by using industry tools like the STR report, Demand 360, Delphi reports and Knowland. o Reviewing contracts to ensure the resort is protected and contacts are solid.o Creating promotions for use online and thru RFP response and search engines.o Executive Committee and Owner/Asset Manager presentations. o Creating concepts and material for digital and social media campaigns.

o Successfully solicited, negotiated and contracted groups from both the Corporate and Association market.o Exceeded sales quota.o Trained and coached new and junior sales managers in prospecting, selling and closing techniques.

o Exceeded sales quotao Managed client relationships and provided excellent customer satisfaction.o Developed SOPs for a boutique Hotel/Resort opening in Downtown Phoenix.

o Developed strategic marketing and sales strategies resulting in expanded market penetration and share.o Consistently exceeded sales quotes.o Top Performer and North America Incentive winner.

o Consistently met sales quota.o Promoted from Executive meeting manager to National Sales Manager.