I have over 25 years of experience in market development as owner of Cummings Media Group, Inc. and private sector designing advertising, marketing and public relations campaigns. My professional experience involves stints with the Florida Department of Labor Region IV administration from 1995 to 2000. I was responsible for formulating and coordinating multicultural marketing campaigns for Job Corp and other division programs and services.The campaign featured NFL Hall of Famer and ex-Tampa Bay Buccaneer Leroy Selmon and Tampa Tribune Columnist and former Miss Florida, Chloe Cabrera. The marketing and branding campaign utilized out-of-home, print, radio and television media. The campaign met and exceeded Job Corp participant recruitment by 46%. Cummings Media launched a brand-marketing affiliate in 2006, First Experience Factor and partners with a Florida based mobile advertising company, MainStreet Mobile Media, LLC. While the products and services of the client base of CMG is diverse, the approach we execute to provide marketing and branding solutions for our clients is grounded in the fundamentals of market research, assessment and segmentation.Specialties: Multicultural marketing and brand building.