We're a results-driven marketing group helping advertisers build stronger agency partnerships through ad program cost efficiencies, performance metrics and tying agency compensation to results.Our experience working with more than 100 leading organizations confirms that most advertisers just don't know how much profit their agencies are making on their business. And if you're among them, you're probably paying more than you should for your agency’s services. Which means you're not getting the most from your advertising dollar investment.We believe that agency compensation should be tied to more than just agency time investment. We're proponents of performance-based compensation that ignites and motivates agencies to create advertising that gets measurable program and business results, making sure your ad dollars are working just as hard as they can for you. Not your agencies.Here's how we can help. With our proven experience and proprietary data base of 350+ actual client/agency financial relationships, we can help you determine just how profitable your agency is, identify real cost savings and introduce proven performance-based compensation that encourages and rewards superior agency performance, account operating efficiencies and measurable program results. Our proprietary data base consists of salaries by agency job title and department; operating costs by agency type, size and geography; overhead to direct cost ratio “norms”; and account profitability levels vs. Potomac and ad industry guidelines.That’s not all we do. We design and manage the entire agency search process; put quantifiable program performance and business results metrics in place to ensure agency accountability; and restructure current agency compensation to ensure that you are operating with the most equitable agency compensation terms. To find out more, call me direct at 804-344-9815 or visit our website: thepotomacgroup.org

Tasked by CEO of Top 10 ad agency to expand its national footprint by opening a Washington, DC Advertising & Public Affairs office. Built this start-up to $120 million in revenue with 21% operating profit. Left the agency to start my own marketing consultancy for advertisers--the Potomac Group.

P&L responsibility for $400 million B2B Division client portfolio for Top 10 advertising agency. Account Management lead for New York HQ office new business team that added $300 million in new client billings in less than 2 years.