Michael Lai

Michael Lai Email and Phone Number

Assistant General Manager - Sales and Product @ Audi Hong Kong
Hong Kong
Michael Lai's Location
Hong Kong SAR, Hong Kong
About Michael Lai

Michael Lai is a Assistant General Manager - Sales and Product at Audi Hong Kong. He possess expertise in pricing, product marketing, new business development. He is proficient in English, Chinese (Traditional), Chinese (Simplified) and Cantonese.

Michael Lai's Current Company Details
Audi Hong Kong

Audi Hong Kong

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Assistant General Manager - Sales and Product
Hong Kong
Website:
audi.com.hk
Michael Lai Work Experience Details
  • Audi Hong Kong
    Assistant General Manager - Sales And Product
    Audi Hong Kong
    Hong Kong
  • Audi Hong Kong
    Assistant General Manager - Sales & Product
    Audi Hong Kong Jul 2020 - Present
    Hong Kong Sar
    Participates in preparing the dealership’s annual forecasts, making projections ofthe numbers of units to be sold, gross profit, expenses and operating profits forthe new and previously used car sales departments.Supervises the ordering of stocks of vehicles, based on the objectivesestablished.Builds and maintains close relations with the customers and with representativesof the manufacturer.Analyzes the various customer satisfaction reports and submitsrecommendations to ensure customer retention and loyalty.Establishes standards for displaying, marketing and maintaining new and used cars.Analyzes local market conditions, the demographic situation and the history ofprevious sales. Makes recommendations to the management of thedealer for short and long-term advertising projects, sales promotions, humanresource needs, lease promotions and remuneration plans.
  • Volkswagen Group Hong Kong Limited (Audi Division)
    Senior Sales Planning Manager
    Volkswagen Group Hong Kong Limited (Audi Division) Nov 2012 - Jun 2020
    Kowloon Bay, Hong Kong
    Major tasks:Long and short-term volume planningLong and short-term product strategy planningTactical support planning,Sales strategy planning,Dealer Management,Sales, market and economy trend forecasts,Product and price positioning,Oversee business operations (e.g. ordering, vehicle logistic, homologation etc...)
  • Premium Motors Limited - The Exclusive Dealer Of Audi In Hong Kong
    Product Manager
    Premium Motors Limited - The Exclusive Dealer Of Audi In Hong Kong Jun 2011 - Nov 2012
    Kowloon Bay, Hong Kong
    Major tasks:Long and short-term sales planningLong and short-term product strategy planningStrategic planningSales, market and economy trend forecastsProduct and price positioningOversee business operations (e.g. ordering, vehicle logistic, homologation, licensing etc...)
  • Mercedes-Benz Hong Kong Limited
    Assistant Manager - Product Management
    Mercedes-Benz Hong Kong Limited Sep 2002 - Jun 2011
    Wanchai, Hong Kong
    Major tasks:Long and short-term product strategy planningStrategic planningSales, market and economy trend forecastsProduct and price positioningDealer support

Michael Lai Skills

Pricing Product Marketing New Business Development

Michael Lai Education Details

Frequently Asked Questions about Michael Lai

What company does Michael Lai work for?

Michael Lai works for Audi Hong Kong

What is Michael Lai's role at the current company?

Michael Lai's current role is Assistant General Manager - Sales and Product.

What schools did Michael Lai attend?

Michael Lai attended The University Of Hong Kong.

What are some of Michael Lai's interests?

Michael Lai has interest in Children, Economic Empowerment, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.

What skills is Michael Lai known for?

Michael Lai has skills like Pricing, Product Marketing, New Business Development.

Who are Michael Lai's colleagues?

Michael Lai's colleagues are Kennith Tsang, John Tang.

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