Michael Lampert Email & Phone Number

Livingston, NJ, US

Greater Chicago Area, IL, US

Greater Chicago Area, IL, US

US

At the invitation of a faculty member, I lead a discussion and group projects with undergraduate and graduate students on industry topics including; Consumer Data Strategy, Digital Technology & Privacy, Generative AI, Careers in Marketing, and my current focus at Mondelez.

• Manage $150MM annual digital partner investment budget and funds on behalf of IPG Capital to optimize investment return, and deliver significant financial benefits for brands and partners
• Led integration and program activation across entire IPG Group, with a specific focus on Mediabrands agencies including UM, Initiative, Mediahub, Healix, and Kinesso
• Oversee Orion Digital P&L and Investment goals across agency account teams
• Serve as Orion lead on Mediabrands key strategic projects including internal and external CCPA readiness program, digital partner consolidation across categories, and supply chain optimization
• Development and training of integrated Digital group, including key hires and project priorities

• Independent contractor specializing in strategic consulting to agencies, adtech companies, and organizations looking to solve business challenges in digital capabilities development, product marketing, staffing, or new.

New York, NY, US

• Responsible for direct management, integration, and scale of Programmatic, Digital, Search, Paid Social, Analytics, Media Tech, Broadcast, and D/OOH capabilities for 250+ person team and 30+ clients
• Oversaw NYC growth of 125+ people in 18 months derived from organic and new business. Spotify client business results drove increases in staffing of 4x, media budget of 8x, and scale to Global SOW
• Led post acquisition integration of Merkle utilizing their proprietary “M1” people-based audience identity data product for planning, segment creation, and activation across inventory sources
• Co-lead expansion of in-house Programmatic product with leading DSP and Ad Tech partners resulting in a 350% increase in billings and a 95% client adoption rate (from 10%) across all US offices
• Visible role in 360i business merger with sister agency Vizeum and a major entertainment client to combine operations and utilize new Communications Planning and Traditional media services
• Financial oversight of staffing models, agency fees, P&L, SOW, and intra-agency agreements Client: Spotify (US/Global)

London, GB

• Led digital strategy for 10 VW models for Corporate and Dealer campaigns with cross-channel planning, complex data usage, advanced analytics, and a custom DSP/DMP platform targeting in-market shoppers, current owners.
• Management of $300MM+ integrated campaigns and negotiation of custom Sports and Entertainment partnerships aligned with Offline, Programmatic, and GroupM Investment teams
• Direct management and financial oversight of 30+ person group
• Enhanced digital practice, new business, industry presence, and relationships with leading media, technology, and data partnersClient: Volkswagen.

Boston, Massachusetts, US

• Digital acquisition capability lead for Consumer & OPEN Small Business Cards and Personal Savings with $200MM+ budget and focus on audiences with high approval rates and spend propensity
• Managed and developed team from 3 to 25, drove digital spend 20x, agency fees 8x, and integration with Strategy & Analytics, Media Operations & Technology, and Marketing
• Led DSP/DMP tech stack development for segment identification, activation, channel allocation, and attribution as part of Publicis “Audience On Demand” programmatic platform launchClient: American Express

New York, US

• Led efforts focusing on developing cohesive digital strategy, channel/investment integration, and business intelligence & analytics for both acquisition and awareness based campaigns Clients: Bank of America, Hertz.

New York, NY, US

Client: Johnson & Johnson

New York, NY, US

• Directed digital strategy and major partnerships for $125MM annual budget with 100+ media partners
• Won Brandweek 2005 Marketer of the Year and Effie award for TelecomClient: Vonage

Client: US Environmental Protection Agency/Energy Star

Client: Bell South

New York, NY, US

Client: Microsoft