Michael Landauer Email & Phone Number

Dallas-Fort Worth Metroplex

My team and I help manage the tools, projects and processes that enable our marketing department to do fantastic creative marketing work. We manage Workfront, Airtable and other collaborative tools and keep teams updated with customized solutions to help them work smarter. In this role, I get to champion Inclusion and Work-Life Balance on a daily basis. Mission statement: The Creative Marketing Operations Team increases the value of marketing work by developing and optimizing a unified process, supporting the development of team members with training in tools and best practices; and championing a culture of collaboration.

Irving, Texas

Responsible for collaborating with teams throughout Marketing and Communications to develop integrated marketing campaigns with consistent and aligned messages across all channels, including email, website, social, mobile, video and advertising. Also responsible for social media, paid media and the product marketing team, which brings together the marketing, product and operations teams to ensure seamless coordination and execution of campaigns.

Dallas/Fort Worth Area

I study, practice, manage and experiment with social media. At GM Financial, that means designing and executing a brand new social media strategy that includes HR, PR, Marketing and Social Customer Care. Lately, it has meant:• Revamping our social media and paid media strategy to focus on business objectives, especially driving loyalty with existing customers and conquesting new customers through lead-gen efforts. • Expanding social/paid efforts to new areas of the business. • Working with agency partners to refresh workflows and training for our social care team. Highlights:• Crafted a Social Media Strategy with areas of focus, scope, measurements and priorities • Developed a comprehensive social media playbook that covers engagement, listening, publishing, CX and more • Launched a social care team: Created a training program and onboarded CX team members into social CMS tools. • Designed and implemented a monitoring system and workflow, including an escalation process. • Developed listening and monitoring program for North America and International Operations• Created and managed a growing paid-social program on Facebook, LinkedIn and Twitter

• Created and executed a multi-channel social media strategy with ambitious goals for increasing revenue and loyalty among audiences• Oversaw social media strategy for dozens of official accounts, social media training for newsroom journalists, marketing and sales efforts on social networks, and social sharing on dallasnews.com• Used social listening tools to share actionable data with key stakeholders on a regular basis, and maintained relationships and conduct negotiations with vendors• Directed efforts on reader engagement, including letters to the editor, live chats and online comments • Gained national attention for “Stupid Weather Posts” on official Facebook page. The hour after these daily weather posts hit is the most engaged time of day for our page. • Launched and grew a vibrant community of volunteer writers. In 10 years, I trained more than 700 writers, including students and teachers, to write personal, persuasive essays. As a writing coach and editor, I helped hundreds of people find their voice. • Relaunched the High School Journalism Day Competition in 2015 as a digital-entry competition; increased entries to more than 1,100 and reduced the number of staff needed for judging.

• Created and expanded popular reader engagement programs, including training volunteer columnists from the community and a special database used for quick-turnaround reader input• Played a lead role in creating and improving the nation’s first editorial board blog, including coaching of staff in best practices• Reinvented systems for commenting and sharing content• Revolutionized the way we accepted, edited and shared letters to the editor online• Led the editorial campaign that reversed more than 100 years of support of the death penalty by The Morning News

I progressed from copy editor to Editorial Page Editor at the Arlington Morning News.