Michael Laney Email & Phone Number

Detroit, Mi, Us

Dearborn, Michigan, United States

Greater Detroit Area

Motor City Bullitts is a Metro-Detroit based owner's club for Bullitt edition Ford Mustangs. Founded in spring of 2015, we strive to give owners of Mustang Bullitts the ability to come together and share our passions for these incredible cars. Members gather at monthly meetings at exciting car-related events throughout the region.

Southfield, Michigan

• Oversaw numerous projects for Ford Motor Company, including multiple video blog series, development of native tablet apps, targeted email marketing campaigns, point-of-sale materials, event marketing and mystery shopping campaigns• Produced the highly-successful Ford Tech Talk video blog series, which has amassed nearly 2 million views on YouTube• Managed development of project scopes, budgets and client invoicing for many programs• Responsible for day-to-day client relationships and communication with Ford Marketing and Engineering departments to provide professional, engaging content and marketing materials• Regularly collaborated with creative, art, and production (video and CGI) departments to produce project assets in a timely and cost-effective manner• Worked within custom-built CMS for uploading of copy, data, artwork and video in-house designed tablet applications• Simultaneously managed up to five programs at any given time

Dearborn, Mi

• Responsible for planning, writing and production of Ford Racing’s weekly e-newsletter• Developed improved newsletter format, resulting in higher open and click-through rates (Open rates improved more than 60%; click-through rates improved more than 150%)• Developed “Win-Back” program, which saved more than 10,000 readers’ subscriptions• Developed monthly Fast News sweepstakes• Managed and posted content to FordRacing.com • Continued support of Ford Racing’s racer sponsorship program and the Ford Performance Group’s enthusiast outreach initiatives

Dearborn, Mi

• Responsible for the creation of engaging content for FordRacing.com’s Enthusiast Newsroom• Traveled to enthusiast events around the country on behalf of the Ford Performance Group• Managed Ford Racing’s contingency racer sponsorship program

Torrance, Ca

• Responsible for maintenance of all web and multimedia operations within the company• Achieved more than a 300% increase in eBay sales while also cutting costs• Took an active role in the company’s marketing and promotion through trade shows, swap meets and in-office operations• Gained sales experience working at “Good Guys Rod & Custom” shows throughout the country• Developed several processes to assist employees in becoming knowledgeable with Ansen’s products and succeeding in being able to sell them

• Responsible for coverage of automotive events for an internet-based company• Gained experience networking within the automotive and motorsports communities• Photographed events such as: Eyes on Design, Meadowbrook Concours D’Elegance, and American Le Mans Series races