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My career has been focused on brand partnerships and sponsorships, working with brands across multiple industries include sports, healthcare, tourism, health and wellness, and more. As consumers continue to rapidly tune out to traditional advertising, strategic partnerships are become increasingly more valuable to reach consumers at their place of passion. Bendigo believes in partnerships…not sponsorships, aligning health brands and sports properties to inspire teams to speak with their fans, on their media platforms, in their voice, on behalf of our clients. Beyond traditional signage, we help our clients build authentic endemic activations that position them as partners with teams and properties…not as advertisers. We strive for maximum ROI on behalf of our clients, supporting negotiation, strategy, activation and performance measurement of sports marketing partnerships.Learn how we can help at www.BendigoCo.com
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PresidentPlaybook For HealthDenver, Co, Us -
PresidentPlaybook For Health May 2022 - PresentNew York City, UsLeading an incredible team of national experts in developing data-based partnership activation strategies and sponsorships on behalf of healthcare systems with top sports teams, brands and leaders in their communities. -
Senior Vice PresidentPlaybook For Health Sep 2018 - PresentNew York City, UsBendigo helps leading health care systems negotiate, activate, and measure their sports/entertainment sponsorships, and strategic partnerships. Responsibilities including overseeing Bendigo's sports consulting business, working with the leading healthcare systems to develop purposeful partnerships with top sports properties in their market with a focus on contract negotiation, strategic development and marketing implementation of partnership
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Vice PresidentPlaybook For Health Sep 2015 - Sep 2018New York City, Us• Account and activation lead for major sponsorships with NY Giants, PGA Tour, NY Knicks, Seattle Mariners, and Seattle Sounders• Key stakeholder developing Tackle Kids Cancer, a long-term fundraising campaign led by Eli Manning in support of pediatric cancer research raising over $4 million in new funds in the first 2 years
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Account DirectorPlaybook For Health Sep 2013 - Sep 2015New York City, Us• Built and executed a comprehensive go to market plan for NY Giants branded Fitness & Wellness Center leading to over 8,000 new members in first 2 years• Developed marketing strategy for Hackensack Meridian Health's Super Bowl 48 Host Committee partnership including comprehensive employee program for Super Bowl 48 Halftime Show, and securing earned media billboard placement in Times Square during Super Bowl Boulevard Activation• Upgraded digital marketing strategy for major healthcare institution in NYC
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OwnerFearless Leaders Jan 2014 - PresentStrategic partnerships with tour operators, assisting in development of new experiences, and overseeing start to finish production from establishing full program to marketing and sales of experience. Current partnership with OvR Ride, working on company's Alps ski programs, which includes weeklong ski trips to Soelden, Austria and Chamonix, France.
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VolunteerAll Hands And Hearts - Smart Response Nov 2017 - Dec 2017Mattapoisett, Ma, UsWorked on project to rebuild remote school destroyed during 2015 Earthquake in Nepal. Tasks while on-site included develop structural forms and support beams for school’s second floor and digging and laying foundation for school’s wash center. -
City Manger - Livingsocial EntertainmentLivingsocial Nov 2012 - Jul 2013Washington, Dc, Us• Top 3 revenue generator in national division, driving $1 million of new business over 9 months• Generated 25% year-on-year growth for New York City events business • Built strategic relationships with Penn State football, US Golf Association, and CitiField• Introduced 80,000 new guests into LivingSocial pipeline via NYC Events• Assisted in production for LivingSocial’s largest New York City Beerfest• Planned, produced, and executed over 15 experiences including ski trips, wine tours, rafting, and yoga -
Director, Sales And MarketingBus2Alps Aug 2008 - Nov 2012Florence, Tuscany, It• Innovated, coordinated and executed marketing strategies to expand business into numerous new markets in Europe and into the US market, leading to an 800% increase in sales and revenue • Launched Affiliate Partner program and Ambassador Program, driving 3x increase in company awareness in first six months• Created and maintained optimized strategic social media plan increasing engagement and followers by 300% annually • Managed a sales team of 30 full-time staff in five cities in Europe and 200 Ambassadors globally -
Administrative Assistant/Procurement SpecialistBorealis May 2006 - Aug 2008Vienna, -, AtCreated Procurement databases for purchases, product mix reports, and spending balancesParticipated in Customs Trade Partnership Against Terrorism Certification processCompleted unfinished projects, including Duty Drawbacks resulting in sizeable tax refundCreated cafeteria remodeling project presentation and coordinated contractor meetings Event Planning, Sales and Marketing coordinating
Michael Laporta Skills
Michael Laporta Education Details
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Marist CollegeAdvertising -
Istituto Lorenzo De' MediciCommunications
Frequently Asked Questions about Michael Laporta
What company does Michael Laporta work for?
Michael Laporta works for Playbook For Health
What is Michael Laporta's role at the current company?
Michael Laporta's current role is President.
What is Michael Laporta's email address?
Michael Laporta's email address is mi****@****ist.edu
What is Michael Laporta's direct phone number?
Michael Laporta's direct phone number is +190831*****
What schools did Michael Laporta attend?
Michael Laporta attended Marist College, Istituto Lorenzo De' Medici.
What are some of Michael Laporta's interests?
Michael Laporta has interest in Travel, Reading.
What skills is Michael Laporta known for?
Michael Laporta has skills like Social Media Marketing, Marketing, Marketing Strategy, Social Media, Social Networking, Facebook, Online Advertising, Advertising, Event Planning, Brand Awareness, Online Marketing, Sales.
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