Michael Latona Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Co-founded and managed various facets of a blockchain-based casino and sportsbook protocol overseeing the work of 8 team members in multiple departments.• Led weekly marketing meetings entailing analysis of week over week metrics of company’s performance on social media platforms along with other marketing initiatives. o Tracked consumer KPIs such as likes, impressions, daily visitors, and Click-Through-Rate in Excel database by centralizing disparate data from social media… Show more Co-founded and managed various facets of a blockchain-based casino and sportsbook protocol overseeing the work of 8 team members in multiple departments.• Led weekly marketing meetings entailing analysis of week over week metrics of company’s performance on social media platforms along with other marketing initiatives. o Tracked consumer KPIs such as likes, impressions, daily visitors, and Click-Through-Rate in Excel database by centralizing disparate data from social media servers. o Achieved a 30% and 40% increase in daily visitors and impressions, respectively, over a 12-month span by performing routine analysis in SQL and Excel to help direct marketing content strategy. o Utilized pivot charts and Tableau to visualize and present progress to social media manager, CEO, and strategic partners.• Cleaned and validated 50k+ rows of data in SQL and Excel from periodic giveaways collected in survey software Typeform. Cleaning process involved identifying and removing duplicate and incomplete submissions and filtering selections based on geospatial restrictions.• Employed advanced Google Sheet functions to track and monitor monthslong contests joining disparate data and aggregating scores on a master dashboard using various grouping and lookup capabilities.• Raised $2.5M in venture capital funds by facilitating a successful investor outreach campaign. o Achieved 5 funding commitments and strategic partnerships from 15 investor pitch presentations by compiling a list of 150+ venture capitalists with prior experience in the crypto industry through market research. o Worked regularly with third party graphic designer constructing pitch deck design template along with contributing key elements like forecasting, go-to-market strategy, and SWOT analysis to deck content.• Designed semi-automated risk management model to simulate cash flow scenarios from wager to settlement within the protocol’s system. Show less

Burlington, Massachusetts

• Attained a notable 25% YoY expansion in territory coverage department-wide by designing and implementing a spreadsheet-based tracking system for the sales department. Initiative enabled sales reps to monitor prospected accounts and forecast weekly prospecting rates required to ensure comprehensive territory coverage by year-end.• Created a territory segmentation analysis template in Excel for department to provide a big picture view into different dimensions associated with each account.

Burlington, Massachusetts

Greater Boston Area

• Significantly accelerated client invoice generation cycle by 7 days and eliminated reliance on spreadsheets by collaborating with firm’s technology team to create and test an in-house invoicing system.• Achieved a 40% reduction in outstanding accounts receivable over a 11-month timeframe by leading weekly AR meetings analyzing financial fluctuations and providing collections team with insights into how to improve financial health.

Boston, Ma