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Michael Lau Email & Phone Number
Master's of Counselling Psychology Student
at
Yorkville University
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✓ Verified May 2026
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Role
Master's of Counselling Psychology Student
Location
New York, New York, United States
Who is Michael Lau? Overview
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Michael Lau is listed as Master's of Counselling Psychology Student at Yorkville University, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Michael Lau.
Michael Lau previously worked as Masters of Counseling Psychology Student at Yorkville University and Strategy Associate + Verbal Branding at Prophet. Michael Lau holds Bachelor Of Science - Bs, Business Administration (Concentration In Business Analytics) from University Of Southern California.
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Yorkville University
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Profile bio
About Michael Lau
On a mission to help people feel seen in a digitally connected, but increasingly lonely world.------------------------------------------------------------------------------------------------------If you want to get to know me:When I was a college student at USC, I helped grow highkey (an app to help students share and find parties) into the biggest app on campus as the sole marketer on a team of 3. I had no idea what I was doing. But somehow, Highkey peaked at 50% campus penetration with over 10,000 users and changed what weekends looked like, bringing people together that otherwise would have never caught the invite.What inspired me about the experience was how much people craved and appreciated a sense of belonging.This sparked an interest in brand as a tool for creating belonging, beyond just selling products. I joined and eventually led the Creative Strategy department of the 83-person student agency at USC, where I found my own home on campus. And I explored this interest through a series of internships, at places like Variety (the leading entertainment publication) and Anomaly (AdWeek 2022 U.S. Agency of the Year). When I found myself unexpectedly back in my hometown during the pandemic, I teamed up with my beekeeper best friend to launch our own business and brand: Jive Honey. We didn't make a million dollars but we made it to the cover of our local newspaper; and we brought "A Dose of Happy" to people who really needed it in a dark time—ourselves included. These experiences have now led me to New York, where I'm an Associate at Prophet—the global consulting firm most famous for being founded by Scott Galloway and being Vice Chaired by David Aaker, who many call the "Father of Modern Branding". At Prophet, I not only get to work on Brand Strategy, but I'm also learning to think strategically from many perspectives about how a company can grow and transform their business: Product and Innovation, Organization and Culture, Marketing and Sales.Ultimately I'm using everything I learn to realize my mission. I'm worried about how lonely many of us feel in the current culture, and I know the way forward is to bring it back to what we've always done as human beings.Right now that looks like building a tool that can help us nurture and grow our friendships, and sharing a story from a stranger I meet everyday @y.areyouhere on Instagram. If that sounds interesting, shoot me an email at michaelzklau@gmail.comI'd love to connect.
Listed skills include Microsoft Office, Management, Microsoft Excel, Social Media, and 20 others.
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Michael Lau's current company
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17 roles
Michael Lau work experience
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Masters Of Counseling Psychology Student
Current
Sep 2024 - Present
Strategy Associate + Verbal Branding
- Brand, Innovation, Marketing, Growth Strategy
- Contribute strategic frameworks and templates to Prophet's firm-wide global POVs on AI and Campaign Strategy as a core team member of both internal initiatives
- Develop a new brand voice and messaging guidelines to rebrand and reposition a $6B+ B2B tech company based on strategic objectives, competitive audit, and customer research
- Create an innovative psychology-based strategy to predict alumni behavior at a top 15 national university based on in-depth qualitative research
- Create print and social media ads, including LinkedIn, to attract partnerships and recruit potential hires for prominent healthcare company
- Develop workshop content and train thousands of sellers on how to tell better stories, aligning with new brand and GTM strategy for leading AI company's annual sales and marketing conference
Sep 2022 - Jul 2024
Head Of Culture
- Took a step back from strategy to focus on the organizational culture of our beloved student marketing agency
- Managed and mentored a 20+ person team spanning DE&I, Social Culture & Wellness, and Professional Development.
- Spearheaded the creation of TMG's first DE&I report using insights derived from 72 survey responses and member interviews, identifying areas of excellence and a values-centered path forward.
May 2021 - May 2022
Creative Strategy Lead (Creative Director)
- Accounts: Griffith Observatory, $U$HI $NOB, Variant Malibu, South LA Café, LDLA, Lokii
- Led strategy at USC’s 83-member student agency where I develop creative briefs, lead workshops, dig for powerful human truths, and create impactful brand stories.
- Collaborated with account managers and creatives to create 360° campaigns that are high on gutsiness and low on cost.
- Conducted qualitative and quantitative research on consumers, competitors, and culture.
- Bolstered our familial culture during transition to Zoom meetings by creating spaces for virtual socials, weekly mental health roundtables, and member spotlights.
Jun 2020 - May 2021
Creative Strategist
Sep 2018 - Jun 2020
Strategy Intern
- Accounts: General Mills, Diet Coke, Calm, Jimmy John’s
- Pitched a disruptive community-centered approach to consumer research that is becoming IP and being piloted in 2023.
- Presented a trend report identifying the Metaverse as the key opportunity for brands, 3 months before Adidas' "Into the Metaverse" NFT drop and 1 month before FB became Meta.
- Offered cultural insights on the winning new business pitch for an iconic national coffee brand.
- Connected consumer research, brand truths, and business objectives to help craft strategic briefs, including a product launch and Brand Experience platform for two beloved cereal brands.
Sep 2021 - Dec 2021
Strategy Intern
- Accounts: Bud Light, Budweiser, Hershey’s, St. Ives, Stella Artois, Corona
- Lead multiple projects proactively, including a strategic positioning for a digital healthcare experience, a social campaign strategy for an iconic beer brand, and an all-agency talk about Gen Z.
- Bolstered secondary research with consumer interviews to uncover trends and insights.
- Performed competitive and brand audits across three distinct categories to optimize brand positioning.
- Earneded an offer to become the first ever Fall intern at the LA office through exceptional performance.
May 2021 - Aug 2021
Co-Founder And Brand Manager
- Launched and managed a honey company that gave Vancouver "A Dose of Happy" when we were our most isolated.
- Defined all aspects of the brand, from the tone, look, and purpose to the business model.
- Created buzzworthy content for Instagram (@jivewithbees) and TikTok (@jivehoney), earning over 100k organic impressions and increasing revenue by 350% in April 2021 alone.
- Conducted dozens of consumer interviews, stakeholder interviews, and surveys to derive insights.
Jul 2020 - Aug 2021
Copywriter
Came up with creative experiential and digital campaigns for the "Real life dating" app
Apr 2020 - Jun 2020
Campus Marketing Director
- For my first real marketing gig, I turned a brand new social media app into a disruptive force that changed what weekends look like at USC.
- Planned and executed social campaigns and guerilla marketing tactics to grow user base by over 10k users (50% of student body) with 60% weekly retention as first and only marketing hire.
- Interviewed stakeholders at 27 student organizations and brought them on as digital partnerships.
- Develop and execute brand strategy with an emphasis on UI, social media, and on-campus presence.
- Conduct and assess market research to spearhead development of new features and verticals.
Aug 2018 - Mar 2020
Brand Marketing Intern
- Helped plan digital strategies for LinkedIn, Twitter, and Instagram to meet sales goals of over $100k.
- Wrote copy for event websites, attendee apps, and social with over 2 million followers.
Jun 2019 - Aug 2019
Media Adops Intern
- Supported 15-person sales team by forecasting, filtering, and reporting media inventory as well ascampaign KPI’s through Salesforce.
- Examined audience data lists for 1300+ YouTube channel network for ad targeting and benchmarks.
- Designed catalog of 400 creators to overview impression avails, monthly views, and brand safety.
- Expanded understanding of OTT and digital media landscape, including latest tools and trends.
Jan 2019 - May 2019
College Ambassador
Feb 2019 - Apr 2019
Talent Management Intern
- Wrote detailed script coverage, identifying ideas with mass appeal which suit client roster.
- Covered desks (phones/email/breakdown services) for out-of-office assistants and receptionist, liaising with talent and production entities to support managers.
- Shadowed assistants and completed projects for managers (Digital Media and Film/TV), including industry research and social media decks.
- Performed administrative duties such as copying, filing, and distributing mail/breakdowns.
Sep 2018 - Dec 2018
Marketing / Production Intern
- Spearheaded internship program as the first intern, working with two acclaimed indie film producers.
- Developed and implemented social media and email campaigns which generated hundreds ofthousands of impressions at no cost for a feature film’s release.
- Produced and copyedited pitch decks, production notes, and posters for distribution and publicity.
Jun 2018 - Aug 2018
Associate Producer
Met production team weekly to brainstorm and plan episodes for USC’s live food show, Delish. Ran teleprompter and graphics, and appeared as a guest host, during weekly episodes.
Jan 2018 - May 2018
5 education records
Michael Lau education
Bachelor Of Science - Bs, Business Administration (Concentration In Business Analytics)
University Of Southern California
Minor, Consumer Behavior
University Of Southern California
Bachelor'S Degree, Business Administration And Management, General
Corvinus University Of Budapest
Vancouver, British Columbia
St. George'S High School
Master Of Arts, Counseling Psychology
Yorkville University
FAQ
Frequently asked questions about Michael Lau
Quick answers generated from the profile data available on this page.
What company does Michael Lau work for?
Michael Lau works for Yorkville University.
What is Michael Lau's role at Yorkville University?
Michael Lau is listed as Master's of Counselling Psychology Student at Yorkville University.
Where is Michael Lau based?
Michael Lau is based in New York, New York, United States while working with Yorkville University.
What companies has Michael Lau worked for?
Michael Lau has worked for Yorkville University, Prophet, Trojan Marketing Group, Anomaly, and Jive Honey.
How can I contact Michael Lau?
You can use AeroLeads to view verified contact signals for Michael Lau at Yorkville University, including work email, phone, and LinkedIn data when available.
What schools did Michael Lau attend?
Michael Lau holds Bachelor Of Science - Bs, Business Administration (Concentration In Business Analytics) from University Of Southern California.
What skills is Michael Lau known for?
Michael Lau is listed with skills including Microsoft Office, Management, Microsoft Excel, Social Media, Communication, Social Media Marketing, Adobe Photoshop, and Final Cut Pro X.
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