• Prepared overall market and pricing strategies for consumer loan products and fee structure for all products and services• Oversee day-to-day publicity requests, including interview requests• Worked on mergers and new branch launches in new markets• Interact and collaborate with regional and local communications contacts, promoting synergies amongst the brands, and on specific regional and local communications initiatives • Manage (MCIF) database and track marketing initiatives to maximize ROI • Oversee market research and analyze market trends on all consumer products • Develop and implement corporate creative and communication plans • Create corporate strategies and manage sales teams to achieve sales goals• Develop corporate marketing and communication strategy and worked with other key departments to manage campaigns• Create and manage website, digital media, social media, radio, television and creative advertising across the market area

• Direct all corporate marketing activities across the state of Florida for all properties • Oversee press junkets and media trips and manage ongoing relationships with personal publicists and reps• Lead market research team and analyze new trends • Held a leadership role to re-brand St. Joe• Lead a team of 7 marketing professionals• Managed national marketing promotions across a variety of channels • Oversee budgets over $8 million

• Created the leading new home brand in the market• Lead all marketing and E-Leads program• Managed marketing campaigns for over 15 developments• Achieved over 200 sales, revenue of $72 million• Cut cost per lead by 16%• Created sales call tracking program• Executed market analysis following target consumer segments, budget cycles, and sales activities

• Created comprehensive marketing programs• Directed production and placement of all media• Supervised co-broker marketing efforts• Won NAHB national awards for best TV commercial, best direct mail, and overall advertising campaign• Managed an annual budget of $2 million and all media buying• Lead co-op marketing strategies• Managed campaigns for 3 communities• Lead the launch of 3 new high-rise luxury towers