Michael Lee Email & Phone Number

New York, New York, Us

New York, Us

London, Gb

A specialist in implementing, analysing, managing and providing client solutions using traditional research alongside digital and social listening data to help deliver integrated research solutions for clients such as Disney, AliExpress Daimler, Renault, HM Government, UEFA & Pepsico.Highly experienced developing actionable insights and audience segmentation analysis to help the agency deliver presentations, reports and proposals to clients using:- Panel tools such as GWI, GBI and TGI- Creating, managing and analysing bespoke questionnaires- Digital analytic tools inc. Similarweb, Comscore, Facebook Insights and YouTube Analytics - Social Listening Tools - Talkwalker, Brandwatch, Audiense and Tubular to help the agency deliver Integral to auditing of the tools and platforms we use across all quantitative research, social media strategy, audience mapping, content strategy & creation, trend forecasting and strategic planning.

London, Gb

Highly proficient in Social Media analytic tools for social listening, audience profiling, image recognition and data visualisation such as Radarly, Talkwalker, Brandwatch, Audiense, Tubular Labs and native social media analytics. Also highly experienced user of TechEdge and Eurodata TV ratings platform.Responsible for analytics across all social media strategy, audience mapping, content strategy & creation and trend forecasting and strategic planning.

London, Gb

• Utilising the experiences drawn from my previous role at SMG Insight, I now manage a team of analysts in both the UK and overseas to help evaluate research and insight for sport media rights. • Coordinate and manage project deliverables either independently or as part of team, for high value clients such as the English Football League, the FA, Emirates and Rolex.• Integral to the implementation of the new in-house TV audience data services. • Continue to negotiate with suppliers such as BARB, Nielsen, IPSOS and Kantar under a strict budget. • Create searches and utilise bespoke media platforms such as Meltwater, Sysomos and AdvantEdge to understand, analyse, and interpret data to present key insights on social media campaigns, TV broadcasts and press activity through regular reporting and presentations.• Involved with commercial pitches to ensure prospective clients’ scopes of work can be achieved. • Integral to developing company processes to ensure efficiency throughout.• After proving to be effective with implementing processes, tasked with managing and aligning work processes after a recent acquisition of a supplier and former rival.

London, Gb

Evaluating sports sponsorship for ATP, WTA, ICC, IMG, Formula-E, Rolex, Emirates and ESPN amongst other well established rights holders and key tournament sponsors. Helping clients understand the quality and quantity coverage of its properties and inventory through dedicated TV, online press and social media.