Michael is a self-taught and passionately driven individual with a flair for all things arty despite being schooled in programming and all things coded. Apart from his obsession with electric guitars, he is constantly on the innovation side of technology, searching for new and engaging ways to communicate brand messages to the public through the use of exceptional creatives.With a background in digital and web design, he is now at the forefront of mobile technology, having art directed numerous mobile applications and HTML5 rich media units in a time when most people still barely grasp the potential of engaging the public on the go.He has also worked very closely with numerous regional clients - most notably Unilever, Samsung, and Pizza Hut, Audi , which has provided him profound insight and proficient understanding of the marketing intricacies of brands and products across various verticals in Southeast Asia.