Michael Lella Email & Phone Number

Remote

Phoenix, Arizona

Creating profit driving schematics for the supermarket industry.

Petsmarts

To provide strategic direction to the Merchandise Planners for all components of a rolling merchandise forecast (sales, margin, receipts, inventory and turn).Collaborate with the Buying/Sourcing, Allocation, and Space Planning teams to influence assortment and promotional initiatives and projects.

Phoenix, Arizona Area

Responsible for the execution of space management schematics for all merchandise manufactured from The Kraft Heinz Company in all Southwest Albertsons/Safeway Division and Bashas/Food City stores. This also includes advanced analysis of financial data at both the account and market level. January 2016 - I was transferred into the Business Intelligence.

Oklahoma City, Oklahoma Area

• Coordinated all direct marketing plans from creative inception to production and post-analysis. Monitored campaign results, analyze key metrics, for emails, mobile deal alerts and SMS text messages. Created, manage and.
• Launched June 1st, 2011 Love’s Connect Mobile App (iPhone, Android and Blackberry versions) currently with over 730,000 downloads and individual Love’s Travel Stops websites to public. *Completed all phases of.
• Launched January 17th, 2013 loyalty registration platforms for mobile applications (Love’s Connect), individual store kiosks (240 stores) and reward’s website that has resulted in an average of 12,000 registrations per.
• Completed IBM Unica Marketing Platform, consisting of dashboard training, the Scheduler, and Target Cell Spreadsheets procedures.

Hi-Health is a 53 retail store chain specializing in health items. Responsibilities included strategic marketing, product launches, inventory control, and corporate communication activities for beverages, snacks, private label products, general merchandise, publications, groceries, relaxing and mediation center, eco-friendly products, Going Green.

Responsible for $57 million in merchandise sales, which was 36% of all merchandise sales? Successfully managed the following categories: fountain soft drinks, coffee, fast food, ATMs, Giant's self funded money order program, HBC, frozen food, dairy, ice cream, beverages, snacks, general merchandise, publications, and groceries. Produced annual gross profit.

Directed daily operations of eight Blockbuster stores in Scottsdale and Carefree generating annual rental and merchandise sales of $7.3 million. Led a team of managers and an employee base of 115. Rated the third highest district manager in increased sales revenue and cost reduction for the Four Corners Region.

Managed the daily operation for 20 convenience stores with an average of $1.5 million in merchandise and gasoline sales. Supervised a team of managers and an employee base of 165. Supported Division Vice President in cost reduction for payroll and overtime initiative. Responsible for training store managers in my district.

Met with senior executives, purchasing agents, and owners to present products, negotiate contracts, secure orders, and close sales. Achieved annual paper sales of $1.5 million while growing Regal Envelope sales from zero to $100,000 annually. Generated 150 accounts that consisted of Fortune 500, medium and small businesses.

Associate Of Arts And Sciences (A.A.S.), Web Design, Digital/Multimedia And Information Resources Design, 3.5 Gpa

4.0 GPA In the following classes * Adobe Creative Suites CS6 * eCommerce * Access Database Other Key Classes * Linux Operating Systems *.

Ba, Maangement/Marketing

BA Degree in Management

Aa, Retail Operations

AAS Degree in Retail Management