Built the first SDR program at Easy Metrics, including outbound and inbound processes, prospecting sequences, call scripts and reporting/dashboards. Onboarded, trained and coached the team to start producing discovery meetings within the first month. Doubled the SDR team within the first 2 months. Managed entire tech stack including Salesforce, Digital Experience Cloud, Hubspot, Zoominfo, Chorus, Typeform, Adobe.

Responsible for sales process, coaching, data integrity, revenue forecasting, and reporting/analytics, including win/loss analysis, pipeline creation and progression, forecasting accuracy, and GTM funnel analytics (lead conversions, sales stage conversions, etc.) As Salesforce Administrator, facilitated the move to geographic territories with TAM analysis and all flow builds for account reassignments and scoring. Also restructured territories into revenue-tiered segments, to allow for sales team to scale from 2 AEs to 9. Also the creator and admin of the Customer Portal (Salesforce Digital Experience Cloud), building the library of over 200 Knowledge articles and training videos. Additional responsibilities include Marketing team support with campaign attribution, speed to lead, and INQ disqualification analysis, Customer Success team support on renewal management and QBR reporting, and assisting the Customer Support team with support cases/tickets routing and reporting.Experienced with Tableau, Power BI, Excel, Salesforce, Hubspot, Zoominfo, Chorus, Typeform, Adobe, Outreach

Specializing in marketing, sales and post-sales process and operations, as well as data strategy and analysis across technology stacks.

Marketing - Segmentation strategy & execution of 100K email list, prospects & customers. Top-of-funnel analytics of digital and non-digital marketing campaigns, tying back to pipeline & revenue. Lead scoring model build. Email copy creation for demand generation, outbound efforts and lead follow up initiatives. Sales - Revenue model build, opportunity funnel analytics, Salesforce process improvements and reporting, commission planning, weekly forecasting. Maintain sales tech stack - Salesforce, Salesloft, Zoominfo, Zendesk. Executive & board reporting. Maintained sales growth targets during pandemic.Service - Manage the retention strategy and process. Implement software that integrates in-product data and Salesforce for early indications of churn.

- Managed team of 4 that supported the process, operations and data analysis for Demand Generation, Product Marketing, Sales Development, Account Executives, Customer Service & Account Management- Hubspot Admin- Sales Automation Admin (Salesloft)- Co-managed Go-To-Market reporting and operations- Supported the strategy and execution of ABM programs in Enterprise market

- Global Marketo Admin- Manage outbound email creation and execution (NALA, EMEA & APAC)- Manage Salesforce reporting on campaign effectiveness- Build new campaign attribution tracking full funnel buyer’s journey- Build new lead scoring models- Executive reporting/dashboard creation in SFDC and Tableau- New hire training in SFDC

Marketing Operations• Leverage Salesforce.com, Google Analytics, Marketo/Eloqua, Omniture, & Marin Software for tracking and analysis across web, digital, search, display and nurture campaigns.• Analyze data and provide simple easy to digest business intelligence that will help us make recommendations for marketing effectiveness.• Build marketing and sales dashboards/reports that help understand our business and drive net new opportunities.• Closed-Loop/Campaign Attribution Reporting• Develop a set of executive reports that communicate marketing effectiveness.• Develop data standardization tables (data washing machines) for database consistency and accuracy across required fields.• Manage end-to-end lead flow, from Marketing Automation (Eloqua) to CRM system (SFDC).• Create Lead Scoring Models for revenue-tier/regional specific sales teams.• Manage Marketing and Sales pipeline, follow up efficiency and conversion metrics using FullCircleCRM workflows and analytics.

EMAIL MARKETING • Increased CRM database contacts through LinkedIn marketing. • Proficient with Salesforce.com, Vertical Response, Constant Contact, Google Analytics. • Decreased bounce rate 5%. • Eliminated 6 years of “extinct” email addresses.• Increased social sharing rate of emails by 2-5%.• Tracked email campaign metrics and created custom reports to show strengths and weaknesses of individual email blasts. • Increased open rates and CTR by transitioning from text formatted emails to custom-made HTML templates with visual calls-to-action.WEBMASTER• Redesigned entire website and updated content dating back to 2007. • Created numerous icons, images, buttons, and flash files to improve visitor usability and visual design. • Decreased bounce rate of homepage 25%.• Loaded the site with organic keywords that vaulted the site to the first page of 5 keywords, eliminating the need for paid AdWords. • Tracked all website metrics, visitor behavior, etc. and created/ran custom reports within Excel to make accurate predictions for future months.SOCIAL MEDIA MARKETING• Established a Twitter strategy that included weekly and real-time job opportunity tweets, as well as re-tweets of client news and questions regarding B2B marketing, posed to generate conversation.• Increased LinkedIn company brand following and made connections with prospective clients and qualified marketing professionals for the Stage 4 Solutions database, alike.• Increased brand’s Twitter following of qualified leads.• Increased personal Twitter following by >2300 through relevant, timely, content creation including Tweets, LinkedIn updates, blog posts, and infographics.• Wrote monthly blog articles summarizing B2B marketing events hosted by the Northern California Business Marketing Association on topics ranging from Google+ and social listening, to emerging market and big data strategies.

Oversee and assist in the overall management of the Norcal BMA website.

Face-to-face interviews with referred clients, informing and educating them about new financial retirement packages available through WFG.

• Made regional sales to local business on behalf of many reputable sports/entertainment businesses that were Smart Circle clients including the Oakland Athletics, Spring Valley Golf Course, Camera Cinemas, Togo’s Sandwiches, and Domino’s Pizza.• Promoted to individual account manager within 1 month.

• Crafted an integrated marketing campaign for this mobile digital payment service that included SMS campaigns, a TV commercial, both a customer and merchant handbook, and promotional flyers with discounts.