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SALES AND MARKETING EXECUTIVEBusiness Development… Account and Territory Management… Operations ManagementCareer Profile20 years of sales and marketing leadership experience with track record of preparing and implementing strategic business plans to drive profit growth and market expansion in competitive environments. Proven ability to build and maintain collaborative and highly successful relationships with key customers as well as internal and external staff at all levels. History of managing all sales, marketing, finance, and operations functions. Strong communication, presentation, negotiation, and closing skills.Specialties: Key Areas of Expertise: Client relations… branding… needs assessment… market analysis… product marketing…consulting… P&L… international business… sales cycle management… event planning… Internet marketing…national retail...brick/mortar, e-comm..home automation...IoT...Big Box Retailers...social media… PR… merchandising… distribution… inventory management… logistics… cost reduction
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Chief Operating OfficerShiield Jan 2021 - PresentSanta Clara, California, United StatesEco-friendly Environmental Solutions product and services provider. Providing completely safe cutting-edge technology and services in the quest for mass protection and prevention from harmful pathogenic microorganisms and their extremely disruptive activity. Helping clients protect and defend their valuable environments and occupants from Mold and Fungi to Bacteria to Viruses to Food-Bourn illnesses. Providing clients tremendous reductions in labor costs, use of toxic chemicals, and avoiding costly remediations. Comprehensive Testing Analysis, and EPA certified Laboratory services. Remediation assessments and oversight management services. -
Executive Board Member - Active AdvisorAdaptive Group Nov 2010 - PresentSan Francisco Bay AreaNational Leader in brand management, brand licensing, consulting, channel development, and e-commerce management for highly recognized brands in the consumer product space. -
Gm, North AmericaEnvision Peripherals, Inc. (Philips Aoc) Nov 2000 - Oct 2010World's Leading Maker & Seller of consumer and IT display products includingLCD-TV's, PC Monitors, Public Displays, peripherals, and other related accessories soldthrough consumer and mass retail markets (store and e-commerce),mass and specialty distributors, Major SMB & Solution providers, and other specialtychannels including hospitality , government, and educationSales Activities: Pricing, Forecasting, sales team building & management, channel development, key customer relationships, reporting, incentive plans, Market share goals and objectives, competition analysis and assessment, channel inventory and riskMarketing Activities: Brand development and positioning, Public Relations, web & internet communications, budgeting, collateral development, product development, shows & conferences, and social networking initiativesFinance Activities: Annual Budgeting, Quarterly reporting, Resource assessment, Divisional P&L, Customer credit/risk analysis, channel charge-back reconciliationOperational Activities: Channel fulfillment including logistics (also reverse) and inventory, customer service including direct and end-users, contracts and agreements, cross-departmental coordination, Asia based Supply ChainAchievement Highlights:Grew Annual Revenue for the Consumer Division from $10M to over $250MImplemented entire infrastructure backbone to support the consumer channelGrew TV Market Shelf Share as the highest ranking non-tier 1 brand in USADrove product development teams to Tier 1 standards / Reduced returnsLaunched Hospitality division to achieve 8% of revenue in first yearReduced channel compliance expense 9 straight years -
General Manager, North AmericaTpv 2000 - 2010 -
Vice President, Sales & MarketingPixie Technologies Jan 1996 - Jan 2000Fremont Ca UsaReported to the PresidentMaker and seller of PC Monitors, DVD Players, and Internet Appliances sold through OEM channels, mass retail markets, major distributors, Solution Providers, and Government and Education channels.Develop and cultivate a national brand and OEM channel for the sales and marketing of Pixie's assorted product lines. Established and managed a national sales team including both direct employees and independent sales representatives for the purpose of determining and maximizing channel sales objectives. Established a budget oriented marketing department to maximize ROI and manage balance between brand and private label business. Incessantly improve inventory turns while not accepting any customer outages or missed sales obligations. Construct a Go-To-Market sales and marketing strategies targeted at winning key channel accounts, improving channel and market share, and maximizing competitive vulnerability. Drive industry show participation including Comdex and CES.Achievement Highlights:Grew Total Annual Revenue from $40M to $200MDrove Brand Market Share from 2% to 15% in 2.5yrsGrew OEM account base by 750%Developed an expert staff from 7 to 30Reduced SG&A by 60% relative to sales -
Regional Sales ManagerHantronix Inc. Jan 1995 - Jan 1996Cupertino Ca UsaReported to VP of SalesMaker and seller of LCD Modules and displays sold through mass and specialty distributors and OEM Direct channels.Manage and direct independent sales representatives to accomplish established corporate sales goals. Work directly with OEM customer "design-in" engineers to specify company supplied products during product development stages. Respond directly to the sales demand generation process. Fulfill and track the sample request process through to design-in spec and close of sale. Assure that established channels and OEM project demands are supplied on a timely basis via forecast and inventory planning. Coordinate with manufacturing engineers regarding any special design-in features or modifications to standard productsAchievement Highlights:Sold the first design-in modules for first GPS systems ever developed Destroyed regional sales records within first quarter -
Sales & Marketing ManagerPionex, Inc Jan 1993 - Jan 1995Reported to VP of Sales and VP of MarketingMaker and seller of Personal Computers, including displays and audio systems, sold through mass retail markets, Customer Direct Channels, Solution Providers, and Government and Education channels.Call on and sell to retailers, reseller, distributors and other agents the companies complete line of personal computing products. Work with PM teams to launch and plan out the demand schedule on all direct customer sku's. Coordinate the development and support of all related marketing materials required by each channel and customer. Obtain all customer direct PO's and work with fulfillment to complete the timely delivery process. Obtain and track all customer direct channel inventory and sell through. Coordinate customer returns of product (defectives and unsold) back through the reverse logistics system. Publish and distribute all sales reporting documents (monthly/quarterly). Track and publish direct competitor analytics with action directives to improve product success.
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Channel Sales ManagerAquatic Commercial Industries Jan 1990 - Jan 1993Saratoga Ca UsaSales, Distribution, installation, and service agent for Stranco brand automated chemical control equipment for larger bodies of water throughout the western United States. Call on and sell to all related customer leads within the commercial channels including municipalities and government agencies (schools, universities, government installations), private corporations (i.e. water-parks, health-clubs), and non-profits (i.e. YMCA's/YWCA's). Coordinate all related installation services required to complete the sales process. Sell and register extended service agreements and warranties. Work shows and conferences for additional lead demand generation. Educate and train customers on the functionality of all related equipment, troubleshooting, and product need.
Michael Lien Skills
Michael Lien Education Details
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Business Administration / Marketing Concentration
Frequently Asked Questions about Michael Lien
What company does Michael Lien work for?
Michael Lien works for Shiield
What is Michael Lien's role at the current company?
Michael Lien's current role is COO, Shiield.
What is Michael Lien's email address?
Michael Lien's email address is mi****@****ail.com
What is Michael Lien's direct phone number?
Michael Lien's direct phone number is +140831*****
What schools did Michael Lien attend?
Michael Lien attended San José State University.
What skills is Michael Lien known for?
Michael Lien has skills like Consumer Electronics, Product Marketing, Product Management, Product Development, Competitive Analysis, Forecasting, Sales Management, Cross Functional Team Leadership, New Business Development, Retail, Product Launch, Strategic Planning.
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Michael Lien
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Michael Lien
Annuities & Life Insurance | Debt Elimination | Life Insurance Settlements | Index Universal Life Insurance, (Iul) | Fixed Indexed Annuity (Fia) | Estate Planning | College Funding | Long Term Care Insurance |San Francisco Bay Area
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