Michael Lin Email & Phone Number

Seattle, Wa, Us

Newark, California, Us

- Repositioned company as unified data access and security governance platform across diverse cloud data sources and analytical workloads- Developed partnership content featuring joint messaging, first-call deck, field guide, and reference architecture to strengthen relationship with AWS/Lake Formation, Google Cloud, Databricks, Snowflake, Starburst, and more- Initiated critical sales and marketing programs: competitive, web, webinar, technical blog, sales enablement, SEO, industry, ad campaign, and social

San Mateo, California, Us

- Launched new insurance products in Enterprise Cyber Risk, Small Commercial Workers’ Compensation, and Personal Line Cyber Risk- Lead marketing of the Cyence Risk Analytics portfolio, enabling field with thought-leadership, training, marketing collaterals, competitive analysis, and sales assets- Developed keynote and breakout session content for Guidewire Connections 2019- Coordinated AR and PR initiatives to promote product vision and value; received industry-specific coverage by Celent, Insurance Insider, ITAPro, Willies Re, Insurance Times, Insurance Post, and more

Santa Clara, California, Us

- GTM, hybrid big data architecture for on-prem and multi-clouds: Azure, Google Cloud, AWS- Product marketing lead for Hortonworks Cybersecurity Platform (HCP)- Product marketing lead for Enterprise Data Warehouse optimization product lines- Product marketing lead for Professional Services (consulting and training)- Marketing support for Hortonworks Data Platform (HDP)

Santa Clara, California, Us

- Created solution messaging and marketing asset (solution brief, customer presentation, etc.)- Positioned new solutions in align with corporate's strategic focus and roadmap - Created 3 of 4 solution demos for which marketing team is responsible at Hitachi NEXT 2017- Go-to-Market analysis (MRD) for new solutions- Collaborate with PMs for new solution launch- SAP and Oracle marketing asset audit and refresh

Armonk, New York, Ny, Us

• Awarded IBM Services Top Gun for outstanding performance• Developed marketing content highlighting ROI, total cost of ownership, customer use cases, and competitive pricing analysis, enabling sales team to attain revenue target of $12M• Collaborated closely with sales and engineering teams to understand industry pain point and clearly communicate product strength in RFPs, identifying new sales opportunities in various industry• Aligned the benefits of Big Data Predictive Maintenance solution with chief executive’s goals to address business challenges to help win new SaaS contract of $400K in 4Q2013• Led cross-functional team for roadmap design and implementation of internal financial reporting tool to reduce labor claim hours / month• Analyzed severity data to address rising trend of incidents in Wintel and SQL database to eliminate technical incidents and freed up project resources

Dublin, Ireland, Ie

• Strategized partnership‐focused inorganic growth plan to extend service offerings; proposal considered for prospective target pursuit and projected to increase sales fivefold • Evaluated competitive differentiators and financial stability in target pipeline; selected 5+ high performers in viable segments for future collaborations

Redmond, Washington, Us

• Advised management growth plan to establish Halo as ʺcultural touchstoneʺ, covering multi‐media platforms and age groups; recommendation supported for implementation • Established scenario‐based screening metrics to finalize list of 9 leading entertainment IPs for extensive benchmarking; created database of channel penetration strategies

• Signed $14M annual contract with distributor in U.S. by presenting product portfolio presentations and conducting on-site visits • Ensured 8% margin for new products through contract negotiation with material suppliers for introduction of environmental-friendly cables • Launched new UL-rated cables accounted for 30% of topline growth by coordinating development process among engineering, purchasing, and production departments• Led team of 25 to reform manufacturing process by adopting lean production based quality assurance policy, increasing output by 10% while decreasing production wastes• Delivered 150% increase in new product sales by leading team of 3 to launch bundle offerings, marketing tools, and inventory management for segmented customers• Preserved $30M relationship by avoiding $2.2M loss for client through implementation of contingency plan in response to defect issues

• Analyzed credit data and financial statements for risk assessment in granting payment plans and extending credit; reduced occurrence of irregularities by 40%

Master Of Business Administration (Mba), Marketing And Strategy

Bachelor Of Science (B.S.), Management Science