Michael Link

Michael Link Email and Phone Number

Atlanta, GA, US
Michael Link's Location
Atlanta Metropolitan Area, United States
About Michael Link

At the helm of Ipsos Public Affairs innovation, my role as Chief Research Officer centers on pioneering research methodologies and harnessing the power of the Knowledge Panel to deliver unparalleled insights. Our team's dedication to leveraging data science techniques has established us as leaders in the field of public opinion and survey research.Drawing on my previous experience as a CEO and Research EVP, I've collaborated with clients to navigate the evolving landscape of data capture, ensuring that our strategic vision aligns with technological advancements and societal shifts. My commitment to innovation is anchored in a career dedicated to shaping the future of data analysis, consistently driving growth and excellence within the industry.

Michael Link's Current Company Details
Michael Link Leadership Consulting

Michael Link Leadership Consulting

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Founder
Atlanta, GA, US
Employees:
144
Michael Link Work Experience Details
  • Michael Link Leadership Consulting
    Founder
    Michael Link Leadership Consulting
    Atlanta, Ga, Us
  • Ipsos Public Affairs
    President And Chief Research Officer
    Ipsos Public Affairs Apr 2024 - Present
    Washington, District Of Columbia, United States
  • Ipsos Public Affairs
    Evp - Methodology / Chief Research Officer
    Ipsos Public Affairs Sep 2022 - Apr 2024
    United States
    Collaborating with clients to identify their next data, information, insight needs and working with our team of experts to leverage the Knowledge Panel, other forms of data capture & data science techniques to deliver those insights.
  • Abt Associates
    Vice President, Data Capture & Surveys
    Abt Associates Apr 2017 - Sep 2022
    Canton, Georgia
    Responsible for the strategic vision and successful growth, planning and operation of a division within Abt Associates driving advances into data science and providing cross-platform survey data collection and data capture & analytic technologies with annual revenue of ~$40M. Driving the direction of the division and company in response to changes in the societal, technological, and business landscapes by enhancing the company’s core capabilities in survey research and broadening it expertise in the areas of data science and new technological data capture.
  • Abt Srbi
    President And Ceo
    Abt Srbi Apr 2016 - Mar 2017
    New York
    Responsible for the successful growth, planning and operation of Abt SRBI, a subsidiary of Abt Associates with more than $35M in annual revenue. Provides strategic vision and leadership to motivate and inspire a mission-oriented workforce of approximately 200 full time staff and 400 part-time interviewing staff. Responsible also for development and execution of strategies resulting in positive business performance, with an emphasis on continuous improvement of company financials. Improving business and operational performance, driving operational efficiencies, and optimizing asset utilization across the organization. Proposed and led integration of Abt SRBI into parent company Abt Associates to form new Division of Data Science, Surveys, and Enabling Technologies as of April 1, 2017.
  • Nielsen
    Chief Methodologist
    Nielsen Sep 2007 - Mar 2015
    New York, United States
    Responsible for development and operation of the Nielsen Data Science Institute, a global center of innovation and research including the Nielsen Fellows; external research collaborations with universities, industry organizations, and other researchers; fostering active dissemination of research results through conference presentations and scientific publications; and development and delivery of global leadership programs, including Global Data Science Leadership Program, TechX (developing subject matter experts), and the Emerging Leaders Program. Also responsible for oversight of the Global Research & Development Team and the Singapore Innovation Hub, a collaborative effort between Nielsen and the Singapore Economic Development Board to develop innovative measurement strategies using organic/big data and machine-learning techniques, global segmentation methods, and data collection approaches for use in emerging economies.
  • American Association For Public Opinion Research
    President
    American Association For Public Opinion Research 2014 - 2015
    Nominated and elected by my peers to lead the world's largest organization for survey research and public opinion experts. Responsible for overall direction for this professional organization of approximately 2,500 survey research and public opinion professionals.
  • Centers For Disease Control & Prevention (Cdc)
    Senior Survey Methodologist
    Centers For Disease Control & Prevention (Cdc) Mar 2004 - Aug 2007
    Atlanta, Georgia, United States
    Responsible for leading research and development efforts to enhance the Behavioral Risk Factor Surveillance System (BRFSS) with respect to survey methodology, research design, and information management. The BRFSS is a nationwide, State-based health surveillance system, using a random digit dial telephone survey design to collect information from more than 300,000 adults annually. Serves as lead technical expert in the design, conduct, and analysis for methodological studies related to the BRFSS, including techniques for improving survey participation and data quality (use of advance letters, impact of call screening technologies, effect of Do Not Call registries), methodological issues involving use of multiple modes in data collection (web, mail, and CATI), obtaining participation from hard-to-survey populations (linguistically isolated, racial and ethnic groups), and specific state-based problems related to survey operations. Designs and directs special survey projects, including rapid response surveillance (2004-05 influenza vaccination monitoring) and follow-up panel surveys (adult and childhood asthma follow-up).
  • Rti International
    Senior Survey Methodologist/Director Call Center Services
    Rti International Jan 1999 - Feb 2004
    Durham, North Carolina, United States
    Directed data collection activities for large-scale surveys, with expertise in computer-assisted telephone interviewing (CATI), internet, interactive voice response, and mixed-mode data collection, including study design and implementation, staff, budget, and schedule management. Primary project responsibilities included managing the web and telephone data collection activities of the National Study of Faculty and Students, including oversight of a $4.5M data collection and training budget, seven direct technical reports, and more than 400 telephone and internet research supervisors, quality control specialists and interviewers. Design and implement methodological experiments, including techniques for improving response rates, methodological issues involving use of multiple modes in data collection (web, CATI, IVR, mail, and field), utility of technology-based training (virtual responsive human technologies), and attributes of successful interviewers (examining interviewer longevity and success on the job). Serve as a senior scientific adviser for methodological issues and operational best practices.
  • University Of South Carolina
    Associate Director - Survey Research Laboratory
    University Of South Carolina Aug 1989 - Jan 1999
    Columbia, South Carolina, United States
    Directed and managed custom survey projects, including consultation with clientele regarding problem definition, survey design, and questionnaire construction; developing project budgets and monitoring costs; training of interviewing staff; oversight of data collection, processing, and analysis; report writing and presentation of findings; management of 20-station CATI facility, including updating equipment and troubleshooting problems; supervision of SRL staff, including one field director, three supervisors, and approximately 50 part-time interviewers.

Michael Link Skills

Quantitative Research Survey Design Survey Research Questionnaire Design Data Analysis Market Research Qualitative Research Data Collection Primary Research Research Statistics Spss Analytics Advertising Research Customer Insight Leadership Segmentation Analysis Online Research Focus Groups Report Writing Survey Methodology Competitive Intelligence Logistic Regression Multivariate Statistics Questionnaires Nielsen Surveying Multivariate Analysis Non Profit Board Development Strategic Leadership Survey Social Sciences Thought Leadership International Research Experimental Design Ethnography Media Research Linear Regression Data Science

Michael Link Education Details

Frequently Asked Questions about Michael Link

What company does Michael Link work for?

Michael Link works for Michael Link Leadership Consulting

What is Michael Link's role at the current company?

Michael Link's current role is Founder.

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What schools did Michael Link attend?

Michael Link attended University Of South Carolina, Georgia State University.

What skills is Michael Link known for?

Michael Link has skills like Quantitative Research, Survey Design, Survey Research, Questionnaire Design, Data Analysis, Market Research, Qualitative Research, Data Collection, Primary Research, Research, Statistics, Spss.

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