Michael Lowenthal Email & Phone Number

• Manage digital properties for Rufus Wainwright to promote fan engagement, increase social media following & push ticket sales • Communicate directly with talent, management, venue & label teams to accomplish artist’s team goals • Design & execute digital rollout plan around album releases – utilizing paid & organic, cross-platform social media strategy to increase streams & streaming efforts • Oversaw digital marketing for artist tour (75 dates across 17 markets) through announce, presale, onsale, maintenance & closeout • Launched direct-to-fan texting [Community] through digital and experiential activations, garnering +1,500 sign-ups in two weeks • Build consistent content calendars leveraging original & promotional content, which has led to 19% IG follower growth in 8 months • Maintain constant QA across all social platforms, venue and digital listings (Bandsintown, Songkick, etc.) to ensure proper link redirection, accuracy of show listings, info & ticket links

Los Angeles, California, Us

• Managed digital & social properties for Fortune 50 companies and (12) individual accounts across sports, music and entertainment industries • Crafted monthly analytics based reports to track customer sentiment & inform engagement protocol • Produced and strategically distributed original content in client-specific campaigns – driving fundraisers, showcasing production efforts, announcing concerts and more

Century City, Ca, Ca, Us

• Maintained social governance across Twentieth Century Fox Properties: franchise, Searchlight, and catalog assets.• Provided support for trailer launches to ensure partner access and content protection• Project manager of Freshdesk, ticketing system; built slack-bot integration, established custom parameters within system, worked with vendor to execute back-end software changes• Departmental liaison for Theatrical and Fox Searchlight Pictures• Communicated with vendors and employees from Facebook, Instagram, Twitter, Snapchat, Google, Bitly, Salesforce and Freshworks• Assisted Fox Consumer Products team; participated in brand activation brainstorms, managed Instagram profile, developed curated content calendar, strategized opportunistic content

Santa Monica, California, Us

• Collaborate with senior management on processes incorporating App Support• Identify rising application trends/ bugs and develop potential strategies for solutions• Construct materials to improve training for future hires; manage team blog, design infographics • Respond to user requests and provide effective solutions

• Performed administrative maintenance including updating of financial records and content archives• Analyzed and evaluated multiple online podcast host services – conducting detailed report of findings to be presented and aid Story District in selecting the most viable podcast hosting platform• Participated in event staffing for live show; managed will-call ticket station and assisted in venue setup

Los Angeles, Ca, Us

• Designed and implemented a marketing plan aimed at increasing consumer base and awareness of company; combining social media marketing techniques and search engine optimization and analytics software • Pioneered a digital registry for all marketing content – utilized Google Suite, creating a systematic method for storing all past and upcoming marketing material • Curated attention grabbing and target audience specific content for social media profiles

• Constructed a marketing strategy designed to inflate search engine optimization and raise awareness for the foundation and its mission – employed Google Adwords and Analytics to track and increase web traffic• Developed and managed profiles on various social media platforms (Facebook, Twitter, Instagram and LinkedIn); created a detailed social media calendar and content bank • Researched marketing tactics and identified various methods of generating financial traction and social credibility

• Conducted large, corporate branding study for Philips Lighting by listening to interviews with lighting professionals and reported findings• Analyzed focus group interviews for development of a new Citibank credit card advertising campaign utilizing Excel spreadsheets containing selected customer feedback data• Compiled and wrote qualitative concept development research report (PowerPoint presentation) for USAA on the launch of a new insurance product• Helped identify and target new business opportunities for the firm’s recently established Online Bulletin Board (OLBB) initiative