Director Of Paid Growth
CurrentLeading all paid marketing efforts across performance marketing and brand media channels
Oct 2024 - Present
AeroLeads people directory · profile
Michael Lu Email & Phone Number
Director of Growth Marketing
at
LegalZoom
1 work email found
@c2fo.com
3 phones found area 888 and 267
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Growth Marketing
Location
Greater Philadelphia, United States
Who is Michael Lu? Overview
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Quick answer
Michael Lu is listed as Director of Growth Marketing at LegalZoom, based in Greater Philadelphia, United States. AeroLeads shows a work email signal at c2fo.com, phone signal with area code 888, 267, and a matched LinkedIn profile for Michael Lu.
Michael Lu previously worked as Director of Paid Growth at Legalzoom and Sr. Director of Growth Strategy at C2Fo. Michael Lu holds Bachelor Of Science (Bs), History from Carnegie Mellon University.
Company email context
Email format at LegalZoom
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{first}.{last}@c2fo.com
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AeroLeads found 1 current-domain work email signal for Michael Lu. Compare company email patterns before reaching out.
Profile bio
About Michael Lu
Structured and data-driven marketing leader who leverages a quantitative analytics background to drive rapid and scalable growth.Demonstrated experience scaling growth and performance marketing programs via crisp growth frameworks and robust analysis, coupled with cross-functional collaboration across planning, GTM, customer conversion, and capability development.Experienced across both B2C and B2B (SMB, mid-market, and enterprise), with specific expertise in financial services and fintech (consumer lending, working capital).On the personal front - obsessed with fantasy sports, mixology, and the Atlanta Hawks.
Listed skills include Data Analysis, Business Analysis, Analytics, Sql, and 9 others.
Current workplace
Michael Lu's current company
Company context helps verify the profile and gives searchers a useful next step.
10 roles
Michael Lu work experience
A career timeline built from the work history available for this profile.
Sr. Director Of Growth Strategy
Led growth marketing strategy and execution across demand generation, conversion funnel optimization, and customer lifecycle management programs.
Oct 2022 - Jul 2024
Director Of Growth Marketing & Analytics
Responsible for the growth marketing program across paid customer acquisitions (search, social, display, direct mail), prospecting, and marketing analytics. Unlocked new marketing channels and systematically rebuilt existing channels to driving an *8x* increase in new customers that helped the company scale to $150M ARR, while simultaneously driving a 3x improvement in program ROI.Additionally developed marketing forecasting process, internal prospecting database and model suite, and multi-touch attribution infrastructure to empower growth and optimization.
Dec 2020 - Jun 2022
Head Of Marketing Analytics & Direct Mail
Asked to build out BlueVine's marketing analytics program, including centralized reporting suites and development of first generation prospect stage LTV models.Expanded direct mail program into lifecycle, remarketing, and cross-sell initiatives, including the launch of BlueVine's business banking product.
Jan 2020 - Nov 2020
Senior Manager - Direct Mail
Founded BlueVine’s direct mail marketing program and scaled the channel to half of sourced customerswithin 24 months. Built and managed a full model-based ecosystem, across data ingestion, data management, model development, lead prequalification, customer selection, go-to-market operations, attribution, and reporting.
Mar 2018 - Jan 2020
Marketing Strategy & Analytics Lead
Led direct mail marketing strategy and analytics (~80% of new customer acquisitions) for PayPal Global Lending
Feb 2017 - Mar 2018
Avp Analysis - Stress Testing (Ccar)
CCAR loss model review, analysis, and submission delivery; 1 cycle
Mar 2016 - Feb 2017
Lead Analyst - Collections Strategy
Led analysis and development on segmentation, contact, and treatment strategies for a newly centralized $1B+ credit portfolio
Nov 2014 - Mar 2016
Sr. Business Analyst - Recoveries Strategy
Developed post-chargeoff customer segmentation and settlement strategies for US Card portfolio
Jan 2011 - Oct 2014
Business Analyst - Recoveries Strategy
Aug 2009 - Jan 2011
2 education records
Michael Lu education
Bachelor Of Science (Bs), History
Carnegie Mellon University
Education record
Stuyvesant High School
FAQ
Frequently asked questions about Michael Lu
Quick answers generated from the profile data available on this page.
What company does Michael Lu work for?
Michael Lu works for LegalZoom.
What is Michael Lu's role at LegalZoom?
Michael Lu is listed as Director of Growth Marketing at LegalZoom.
What is Michael Lu's email address?
AeroLeads has found 1 work email signal at @c2fo.com for Michael Lu at LegalZoom.
What is Michael Lu's phone number?
AeroLeads has found 3 phone signal(s) with area code 888, 267 for Michael Lu at LegalZoom.
Where is Michael Lu based?
Michael Lu is based in Greater Philadelphia, United States while working with LegalZoom.
What companies has Michael Lu worked for?
Michael Lu has worked for Legalzoom, C2Fo, Fundbox, Bluevine, and Paypal.
How can I contact Michael Lu?
You can use AeroLeads to view verified contact signals for Michael Lu at LegalZoom, including work email, phone, and LinkedIn data when available.
What schools did Michael Lu attend?
Michael Lu holds Bachelor Of Science (Bs), History from Carnegie Mellon University.
What skills is Michael Lu known for?
Michael Lu is listed with skills including Data Analysis, Business Analysis, Analytics, Sql, Strategy, Analysis, Financial Services, and Portfolio Management.
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