Michael L. Email & Phone Number

Method Race Wheels • Tensor Tires • Raised Wheels • Dusty Times

- Actively producing digital marketing services for brands and artists in the entertainment, power sports, and fashion industries. -Services include producing video and photo deliverables for campaigns, strategizing sales channels, creating marketing campaigns, creating proposals for brand development, web design, graphic design and building brand e-commerce. -Client history includes Zumiez, Bell Helmets, Dickies, Minus 8 Watches, Highside Coffee, Powerplant Motorcycles, Royal Enfield Motorcycles, Indian Motorcycles, P&CO, Odouds Apothecary, and many more.

- Coordinating with the owner on production to scale up sales growth through digital marketing.- Conceptualizing, managing, and executing campaigns for the brand's marketing + sales goals.- Tailoring content for email, social media, and web usage.- Improving E-commerce through email marketing, website experience refinement, and SEO optimization.- Creating photo, video, and graphic assets for content needs.- Optimized store for e-commerce store to contribute to the highest sales dayKey Results:- Managed E-commerce for a campaign that contributed to Powerplant's top-grossing e-commerce day.- Increased social media engagement and follower count.- Brought Powerplant a 3x sales return on the price of my freelance contract.

Los Angeles Metropolitan Area

- Managed and improved social media presence for Helmet House, in-house brands, and Shoei Helmets USA. - I assisted in forming, producing, executing, and managing activation campaigns including leading influencer marketing campaigns to help develop and market brand culture.- Collaborated with the entire marketing team by helping direct brand design and content strategy to enhance brands' appeal on social media.

Portland, Oregon, United States

- Managing and improving company’s presence through digital channels in conjunction with DUCATI. - Forming, producing, and executing brand’s marketing campaigns through use of digital media through various marketing mediums. - Strategized community partnerships through projects to reach larger demographics while serving as the brand’s Creative Director by overseeing and designing assets for advertising, apparel, e-commerce and social channels to further develop brand recognition and identity.

Los Angeles, California, United States

- Rebranding and cleaning up social media accounts with the use of graphic design and brand strategy- Creating content and managing social media- Coordinating content ideas with bands' marketing campaigns- Providing ideas for content and marketing of label- Assisting A&R in search for new band signings

Greater Los Angeles Area

- Designed graphics for apparel, and marketing initiatives.- Coordinated creative productions on new product campaigns.- Developed brand story to implement marketing segmentation focusing on fashion, art and music focused demographics.- Oversaw Shopify store and e-commerce initiatives with use of email marketing, copywriting for SEO + blog articles and social media marketing.- Creating marketing assets for external freelance clients- Implemented cost-effective marketing direction to best utilize budgets.- Assisted associate music artists with content creation for their release campaigns.- Strategized key partnerships and giveaways for marketing campaigns.

Los Angeles, California, United States

Served as an advisor for the implantation of social media content and direction while capturing and providing high quality images to advertise brand lifestyle and merchandise. In addition I helped manage the e-commerce, forward facing retail and garage operations.

Venice, Los Angeles

Generated original content/marketing for the brand’s retail and marketing channels in addition to handling daily retail operation duties in the store including customer service, manager assistance, KPI focused sales, visual merchandising, inventory management and event production assistance.

Greater Los Angeles Area

Greater Los Angeles Area