Michael Lunardelli Email & Phone Number

Barrington, Ri, Us

Boston, Ma

Providence, Rhode Island

I've worked primarily with consumer sports product companies and athletic departments focused on merchandising, licensing, sales execution, strategic planning, market analysis, and developing growth initiatives. Always keeping the end consumer in mind, storytelling and brand building are my key priorities to drawing interest in any product or business segment. Additionally, I've enjoyed mentoring sports management grad program students as well as recent college graduates on how to find… Show more I've worked primarily with consumer sports product companies and athletic departments focused on merchandising, licensing, sales execution, strategic planning, market analysis, and developing growth initiatives. Always keeping the end consumer in mind, storytelling and brand building are my key priorities to drawing interest in any product or business segment. Additionally, I've enjoyed mentoring sports management grad program students as well as recent college graduates on how to find their first job in the sports industry. Show less

Canton, Ma

Assigned by the executive committee to launch a new business unit start-up to capitalize on an emerging pro sports league (UFC) and a unique fitness lifestyle/training regiment (Combat Training) becoming increasingly popular among younger, active adults. Negotiated/established the initial league partnership, built a multi-functional team, set all revenue and profit targets for the business unit, drove the product creation process, directed PR and Brand Communications, managed Sports… Show more Assigned by the executive committee to launch a new business unit start-up to capitalize on an emerging pro sports league (UFC) and a unique fitness lifestyle/training regiment (Combat Training) becoming increasingly popular among younger, active adults. Negotiated/established the initial league partnership, built a multi-functional team, set all revenue and profit targets for the business unit, drove the product creation process, directed PR and Brand Communications, managed Sports Marketing initiatives and events; as well as the selection/management of a professional athlete roster.Select UFC / Reebok Combat Business Unit Start-up Achievements:• Member of executive team which successfully negotiated contracts culminating in a 6-8 year agreement with the Ultimate Fighting Championship (UFC).• Created the business unit organizational structure. Recruited and hired Product Management staff,Sports & Brand Marketing leaders, Marketing Communications and associated Logistics/Operations staff.• Signed two UFC megastars in Ronda Rousey and Conor McGregor and a full roster of 15 UFC stars including 6 past or future UFC champions in less than a year. Show less

Canton, Ma

NBA Apparel and Headwear US Business Unit head for the Sports Licensed Division of adidas Group. Additional oversight of SLD's NCAA Authentic and Women’s apparel businesses (2010). Managed US NBA business and relationships between SLD, adidas’ US Headquarters and the NBA league office; related to product marketing, merchandising, retail activation, and brand marketing strategies and execution. Responsible for meeting/exceeding adidas’ US/NBA P&L targets.Advised the product creation… Show more NBA Apparel and Headwear US Business Unit head for the Sports Licensed Division of adidas Group. Additional oversight of SLD's NCAA Authentic and Women’s apparel businesses (2010). Managed US NBA business and relationships between SLD, adidas’ US Headquarters and the NBA league office; related to product marketing, merchandising, retail activation, and brand marketing strategies and execution. Responsible for meeting/exceeding adidas’ US/NBA P&L targets.Advised the product creation process per NBA specific categories. Drove cross-functional teams to build NBA product lines and deliver to market, including product management, design, development, sourcing, sales, marketing, collateral, operations, and headwear teams. Coordinated with adidas’ Global Basketball Team on authentic On Court product offerings and interpreted this range for US retail. Directly responsible for the marketing team and related budgets needed to drive revenues and meet NBA contractual criteria. Show less

Canton, Ma

Responsible for achieving US apparel revenue ($250m) and profit targets for the NFL business of adidas Group's Sports Licensed Division. Led/managed the entire product creation process for all NFL apparel categories. Charged with driving cross functional teams to build NFL product lines and deliver to market; including design, development, sourcing, sales, marketing, collateral, headwear and footwear teams. Functioned as “League Lead” with the NFL front office regarding all product &… Show more Responsible for achieving US apparel revenue ($250m) and profit targets for the NFL business of adidas Group's Sports Licensed Division. Led/managed the entire product creation process for all NFL apparel categories. Charged with driving cross functional teams to build NFL product lines and deliver to market; including design, development, sourcing, sales, marketing, collateral, headwear and footwear teams. Functioned as “League Lead” with the NFL front office regarding all product & merchandising related matters. Had lead role in coordinating promo offerings with all NFL team equipment managers, head coaches, marketing, and ownership groups. Coordinated international product offerings w/ Reebok teams in Europe & Asia. Show less

Canton, Ma And Tokyo, Japan

REEBOK - SPORTS LICENSED DIVISION, Canton, Massachusetts June 2005 - April 2008Sr. Product Manager – NFL Sideline REEBOK INTERNATIONAL LTD., Canton, Massachusetts & Tokyo, Japan Feb 1997 - June 2005 Sr. Product Manager – Reebok Branded Men’s & Women’s SMU Apparel Director of Apparel – Reebok Japan Manager of US Operations & Sales… Show more REEBOK - SPORTS LICENSED DIVISION, Canton, Massachusetts June 2005 - April 2008Sr. Product Manager – NFL Sideline REEBOK INTERNATIONAL LTD., Canton, Massachusetts & Tokyo, Japan Feb 1997 - June 2005 Sr. Product Manager – Reebok Branded Men’s & Women’s SMU Apparel Director of Apparel – Reebok Japan Manager of US Operations & Sales Planning - Reebok US Apparel Sr. Merchandise Planning Manager – Reebok US Retail Division Show less