Michael Lynam Email and Phone Number
Danville, CA, US
Michael Lynam's Location
Danville, California, United States, United States
Michael Lynam's Contact Details
Michael Lynam work email
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Michael Lynam personal email
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Michael Lynam phone numbers
About Michael Lynam
- Seasoned sales & marketing professional, with +25 years of proven digital marketing, people & account management experience- Proven ability to leverage expertise to deliver and exceed P&L objectives- Strong operator interested in surpassing organizational strategic & financial goals
Michael Lynam Work Experience Details
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Vice President Of MarketingMcgrath RentcorpDanville, Ca, Us -
Senior Director Of MarketingMcgrath Rentcorp Jan 2022 - PresentLivermore, Ca, Us
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Director Of MarketingMcgrath Rentcorp May 2017 - Feb 2022Livermore, Ca, Us- Lead the marketing organization, supporting six business units & corporate holding company - Report directly to McGrath RentCorp’s CEO and sit on his leadership team- Manage eleven employees and fourteen consultancies and agencies- Oversee the multi-million dollar marketing budget for our +$650MM company. Ultimately responsible for all performance, deliverables and business impact- Recruited to lead the digitization of McGrath RentCorp. Overhauled infrastructure, developed new lead generation channels, implemented processes and built analytics to grow digitally initiated revenue 195% between 2017 and 2021. During this same period, I also improved Return on Investment 164%- Constructed a strong and impactful digital-first strategic vision that is bearing fruit for the organization. MGRC’s revenue is up 41% over my tenure; profit (EBITDA) increased 36%; stock price grew 141% over this same timeframe- Rated “Consistently Exceeds Expectations” all five years of my annual evaluation
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Senior Manager, Digital Media Services / Partnership MarketingWalmart Ecommerce Oct 2012 - Apr 2017Bentonville, Arkansas, Us- Managed a $97 million digital advertising portfolio for Walmart.com (2016). Contributed $82 million in ad revenue over the three previous fiscal years. Exceeded three prior sales plans by an average of 8.2% in an accelerated growth environment that saw year/year comps typically exceeding 30%- Supervised two Walmart.com associates and seven agency team members supporting my business- Oversaw the broadest Digital Media Services portfolio, supporting 25 departments and 54 merchants. Areas of responsibility included Apparel, Jewelry, Photo, Health & Wellness, Beauty, Automotive, Home Improvement, Fitness, Floorcare, Appliances, Furniture, Kitchen & Dining and Outdoor Living/Patio- Evangelized WMX (Walmart Exchange), Walmart’s proprietary segmentation and measurement platform, delivering revolutionary multi-channel (Walmart.com & Stores) targeting and sales lift reporting- Digital campaigns supported vendor initiatives (new product launches, seasonal events, promotional and awareness-building campaigns) utilizing SEM, IAB display units, native placements, content, email, social, mobile & affiliate tactics- Consistently awarded top 15% Annual Review rating. Received back-to-back Excellence Awards (mid-year spot bonuses) for contributions in 2015 and 2016. Received the Marketing Department’s Bending the Curve Award in 2014 and was nominated to attend the 2015 Walmart Shareholder’s Meeting as an Associate Representative (only 5% of all Walmart.com associates selected) -
Senior Operations Manager For Partner IntegrationWalmart Ecommerce Jun 2009 - Oct 2012Bentonville, Arkansas, Us- Was responsible for the successful integration of 177 new drop ship vendors (DSVs). Suppliers expanded Walmart.com’s DSV network 224%, with new vendors contributing $297 million in annual sales - Managed the team charged with supporting the growth of Walmart.com’s supply chain network. Work included qualifying new suppliers, technical configuration, operational integration, contract execution & fulfillment testing. Achieved a 359% comp in FY12 & 31% comp in FY13 - Completed 227 critical network and multi-channel support projects. Examples included integrating new transportation carriers/methods, enabling Ship From Store and eDC locations, overseeing facility moves and new 3PL buildings, supporting technical upgrades and compliance initiatives. Projects saved $55 million annually and drove $190 million in yearly sales- Supervised three Walmart.com Associates and two outside consultancies (15 technical analysts and three account personnel) with annual billing exceeding $4 million
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Marketing Manager For Integrated PlanningWalmart Ecommerce Jan 2007 - Jun 2009Bentonville, Arkansas, Us- Led Walmart.com’s marketing planning function. Created plans focused on addressing customer mindset, conveying core brand benefits and reflecting Walmart’s multi-channel offering. Combined trend and competitive analysis with key differentiators (product launches, tools, special buys & shipping offers) to deliver annual financial objectives (revenue doubled during tenure)- Managed Walmart.com’s Home Page in FY08/FY09. Clearly communicated a point of view anchored in compelling product, value and easy shopping experience. Instituted business processes and engagement bench marks that resulted in a 5.5% reduction in the Home Page bounce rate- Responsible for Walmart’s online eCircular program (TAB, FSI, Catalogs). Managed all supplier and home office interaction. Successfully launched two functional upgrades, improving speed, navigation, design and scalability. Supervised a 2 ½ year growth period that witnessed a 40% increase in monthly visits, 13% increase in hosted circulars, 9% jump in pages and 17% increase in versions - Improved the efficiency, transparency & cross-functional collaboration of Walmart.com’s creative development process. Audited pipeline, proposed solutions, supervised executive sell-in (merchandising, product development and creative operations teams) and rolled out improved process to the organization. Effort resulted in improved creative utilization, throughput and reduced development cost
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Senior Client ManagerLandor Associates Sep 2003 - Dec 2006- Key Clients: Frito Lay, Quaker, United States Marine Corps, E. Guittard Chocolate- Managed more than 290 branding & design projects that included packaging, corporate identity, environments and naming assignments. Initiatives included brand launches & extensions, co-branding initiatives, developing logos, creating style guides, typography and fleet truck updates - Partnered with Landor’s creative team to deliver strategically-sound and aesthetically-pleasing solutions that delivered against creative briefs and solved the brand manager’s business objectives - Supervised creative development and production execution, resolved client disputes, oversaw negotiations, trafficking, budgets and manpower allocation. Efforts resulted in a 24% increase in project throughput, 52% increase in contributed revenue and 283% increase in margin contribution- Collected insights through retail audits and proprietary software research (channel, competition and merchandising). Carried out primary research (focus groups, ethnographies)- Two time Klamath Award winner recognizing, “the employee who went above and beyond their duties, significantly impacting their teams, clients or Landor’s organization”
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Managing Supervisor – Consumer Brand Marketing PracticeFleishmanhillard Nov 2002 - Sep 2003St. Louis, Mo, Us- Key Client: Yahoo!- Responsible for maintaining and enhancing all corporate reputation and brand development communication programs for Yahoo!’s Corporate, Finance and News properties- Accountable for day-to-day management of the $500,000/year portfolio. Supervised account P&L, communication plan development, staffing and professional development- Provided counsel, strategy and tactical direction on all corporate communication activities including M&A, earnings, new product launches and crisis issues -
Mba Intern/Summer Project Manager – .Net Enterprise Server GroupMicrosoft May 2001 - Aug 2001Redmond, Washington, Us- Created a product-planning tool to evaluate and prioritize feature sets for Exchange’s next generation - Delivered two management presentations, highlighting the evaluation tool’s model and recommendations -
Manager-Technology PracticeBurson-Marsteller May 1997 - Jun 2000New York, Ny, Us- Key Clients: Sun Microsystems, Adecco SA- Managed West Coast day-to-day operations of $2.8 million Sun Microsystems corporate communications account. Served as Sun Microsystems’ primary media contact on business and trade stories covering Advertising, Real Estate, HR and R&D initiatives- Directed the overall communications program for Adecco SA, the world’s largest employment service firm ($12.8 billion annual revenues), managing their national “Job Shop” product launch. Developed, pitched and placed more than 70 stories, including hits in Newsweek and The Wall Street Journal- Coordinated global quarterly earnings conference calls and miscellaneous investor relations activities -
Senior Regional Finance DirectorVarious National & State-Wide Political Campaigns Aug 1993 - Jan 1997- Traveled extensively providing financial analysis & consultation to more than 30 U.S. Senate campaigns in 12 states.- Forecasted multi-million dollar revenue budgets; designed individually tailored fund raising plans
Michael Lynam Skills
Marketing
E Commerce
Retail
Sales
Digital Advertising
Online Advertising
Team Management
Project Management
Agency Relationship Management
Corporate Communications
Analytics
Account Management
Strategy
Client Services
Sem
Public Relations
Social Media Marketing
Branding And Identity
Email Marketing
Mobile Marketing
Competitive Analysis
Supply Chain
Behavioral Targeting
Cross Functional Team Leadership
Operations Management
P&l Management
Political Campaigns
Display Advertising
Target Segmentation
Digital Marketing
Packaging
Distributed Team Management
Web Content Management
Affiliate Marketing
Fundraising Campaign Management
Native Placements
Drop Ship
Agency Relations
Client Relations
Organizational Development
Project Delivery
Advertising Agency
Corporate Branding
Sales Management
College Football
Order Fulfillment
Supply Chain Operations
Targeted Advertising
Client Development
Web Content
Michael Lynam Education Details
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Texas Mccombs School Of BusinessMaster Of Business Administration (M.B.A.) -
California Polytechnic State University-San Luis ObispoPolitical Science
Frequently Asked Questions about Michael Lynam
What company does Michael Lynam work for?
Michael Lynam works for Mcgrath Rentcorp
What is Michael Lynam's role at the current company?
Michael Lynam's current role is Vice President of Marketing.
What is Michael Lynam's email address?
Michael Lynam's email address is ml****@****art.com
What is Michael Lynam's direct phone number?
Michael Lynam's direct phone number is +192560*****
What schools did Michael Lynam attend?
Michael Lynam attended Texas Mccombs School Of Business, California Polytechnic State University-San Luis Obispo.
What skills is Michael Lynam known for?
Michael Lynam has skills like Marketing, E Commerce, Retail, Sales, Digital Advertising, Online Advertising, Team Management, Project Management, Agency Relationship Management, Corporate Communications, Analytics, Account Management.
Who are Michael Lynam's colleagues?
Michael Lynam's colleagues are Christian Lobos, Laura Robinson, Judy Benson, Kelly Fejfar, Manoj Kumar Kv, K. Shephard, Glenn Brand.
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