Executive level digital and marketing professional with a proven record in driving strong commercial results for fast paced data driven brands, from start-up environments to larger more mature businesses for over 25 years. Key experience spans across the financial services sector, whilst making a seamless move into the digital and marketing consultancy sector in 2017.Combining strong commercial acumen balanced with marketing flair and digital savvy, allows a more holistic view of key businesses metrics, using data and insights to ensure decisions are informed, achievable and sustainable.Highly experienced at creating and leading strong performing, motivated and highly engaged teams. Specialities; Strategy Development, Acquisition, Lead Generation, Customer Experience, Voice of the Customer, Branding, Content Marketing & SEO, PPC, CRM, PR, Social Media, Conversion Rate & Site Optimisation, Analytics, Start Ups.