General Manager
Current• Managed new projects and implemented innovative in store promotions to drive revenue.• Led all digital marketing initiatives including social media impressions and interactions. Utilized a direct to audience approach with video content engaging with current and potential customers.• Oversaw all merchandising and managed store inventory on a weekly and monthly basis and orchestrated visual merchandising, product sorting, shipping and receiving.• Primary point of contact for all vendors including all product distributors.• Collaborated with remote owners to ensure optimization of business functionality.• Responsible for the store’s most fiscally successful years, exceeded sales goals and drove profitability consistently year over year.• Nominated for National Store of the Year award based upon the quality of the merchandise, visual appeal of the location and excellent customer service.• Recruited, hired, on boarded and trained all new employees.• Built a consistently returning customer base and created lasting relationships with long term customers to boost profits and cultivate brand loyalty.• Managed bookkeeping, budgeting and P&L in conjunction with ownership.
