Michael Lyons Email and Phone Number

Working with the smartest brands to better harness the power of video in all its forms (digital, OTT & linear) as part of an overall marketing campaign.Guiding DTC clients to fully scale campaigns video campaigns.Use machine learning and constrained optimizations to maximize return on marketing spend.Develop highly informed channel-neutral strategies to produce impactful media campaigns designed around a client's custom KPI's.

Head of media buying, planning and strategy groups for IMA companies across television, digital, radio, streaming, print and outdoor.Responsible for placing over $300 million of client spending across all channels.Developed buying and implementation strategies for all agency clients including ShoeDazzle, Oscar.com, LendUp, PennyMac and Vegas.com.

Responsible for selling television, digital, print, events sponsorships and radio across all ESPN networks and properties.Managed direct response sales teams in New York and Los AngelesDeveloped sales strategy to monetize inventory for traditional and hybris direct response clients across all ESPN platforms and properties.

PrecisionDemand is a media/technology agency dedicated to leveraging data, and efficiency to make TV advertising effective and measurable for clients. PrecisionDemand's platform is now part of AOL One's technology stack with offices in NY and Seattle..Reported directly to the CEO and worked with V.C. board to develop business channels for patented technologies.Worked with product team to create SaaS product in order to transition clients from agency to SaaS model increasing revenue margin.Opened and staffed NY office, hired team of media buyers business development directors.Managed Media Department and Account Service Team in Seattle and NY.Directed the product management team by translating client needs in order to enhance current Launched major brand advertisers including American Express, CARFAX, Electronic Arts, Rhapsody and Art.com.Worked with major media buying software companies including MediaOcean, Core and Strata to incorporate PrecisionDemand’s product suite into their platforms.Worked with major media companies to help monetize inventory and expand the tail of their customer base.