Ensure the success of complex web analytics projects by serving as the primary point of contact for all issues related to web analytics- Development and implementation of customized tracking concepts- Implementation of tracking tools like Google Analytics or Matomo Analytics directly or via tag management solutions like Google Tag Manager, Matomo Tag Manager, Tealium - Implement tracking pixels for services such as Meta, Google Ads, Microsoft Advertising, LinkedIn, TikTok Pixel, Pinterest - Develop custom tracking tags via JavaScript to enhance the above tracking implementations- Analyze tracking data and create custom reports and dashboards using tools such as Looker StudioProvide internal and client training and public presentations on web analytics topicsSearch Engine Optimization Expert- Develop and deliver client and internal training on all aspects of search engine optimization (SEO)- Provide sales support; pre-sales consulting- Internal mentor for new hires and experienced colleagues

- Development and delivery of customer-specific workshops focusing on the operation and configuration of the Webtrekk Analytics web analytics software in companies in Germany and other European countries.- Development and delivery of product- and topic-related online trainings in German and English- Creation and maintenance of training documents (e.g. manuals, how-tos, FAQs, use cases)

- Freelance coach in the media education project "Social Web macht Schule"- Preparation and implementation of workshops on the safe use of social media and smartphones and the prevention of cyberbullying for children and adolescents in grades 4 to 8, as well as their parents and teachers- Conceptual and content development of the project- Public relations

- Collaboration on internal and customer projects in the Microsoft Office 365 / SharePoint ecosystem (topic research, news monitoring, conception and implementation of demo showcases)- Support of a book project on the topic of "Digital Workplace: 'The Connected Enterprise - How the Digital Workplace is Reshaping Collaboration'" (author support and communication, publishing coordination, conceptual and content support)

Team Lead Market & Competition- Responsible for the area of analysis with focus on project, product and offer conception, existing customer development, new customer acquisition (offer)- Market launch of the GALAXY information service, realization of numerous follow-up projects by ensuring a high level of analysis and consulting quality- Representation of the company at project presentations, lectures, workshops and conferences in Germany and other European countries- Management of teams of up to 6 people in social media analysis and strategy consulting projects (e. g. for Beiersdorf, DIHK, GDV, Deutsche Telekom, Deutsche Lufthansa, Evonik, Lanxess, Oracle)

- Conduct audience analysis, topic monitoring and campaign tracking on the social web- Search string design, data collection and cleansing- Evaluate and interpret results, generate reports

- Responsible editor for PR evaluation/media analysis- Interface between corporate press office, department and external media services- Independently prepare corporate news summaries