GWP has deep expertise in working with small to large-scale technology firms, offering valuable insights and guidance. Technology driven companies are just one part of the team’s background, we have extensive experience in luxury, entertainment, MedSpas and medical devices, travel, and publishing. The team has hands-on experience in senior roles, which allows us to provide clients with both strategic advice and practical solutions tailored to their specific needs. As analysts, we offer a blend of strategic, high-level thinking and a comprehensive understanding of our clients’ operations, which transfers to every level of the business. This expertise positions GWP to help clients effectively tackle challenges, implement solutions, maximize return on investment, and stay ahead of competitors. If you need expertise and experience in almost any industry with strategy, management, technology, operations, marketing or human resources, we are your team.

Working on the Go-To-Market strategy for the world's largest online merchants, including Amazon, Google and Microsoft, use Bango technology to acquire more paying users. Bango has developed unique purchase behavior technology that enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behavior. Better targeting increases spend through the Bango payments business, in turn generating more data insights, creating a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows.

ADvendio is the only Salesforce-powered solution that brings together media selling and media buying technology on one complete platform. Global outdoor, media, retail, agency, and internet companies, ranging from SME to large enterprise, rely on our solution to deliver highly relevant omnichannel campaigns at scale.We provide a ready-to-use solution for seasoned multichannel buyers and sellers, as well as scalability for single-channel specialists. Streamline your campaign management from order to invoice with automation, programmatic, and self-serve capabilities to buy smarter and sell faster.ADvendio, a globally trusted Salesforce partner with headquarters in Ireland, the United States, Germany, and Chile, is celebrating ten years of product excellence and growth. Leading corporations all over the world rely on us to help them streamline their advertising management and future-proof their operations.

OnSpot has linked over 500 million mobile devices to household and individual data that includes demographic, financial, charity, and interests while protecting the privacy of mobile users. OnSpot data can be used by brands, retailers and agencies to create highly targeted mobile audiences that significantly outperform other audiences. Brands, bricks-and-mortar retailers, REITs and corporate clients benefit from OnSpot's location-based mobile analytics to support measurement of visitors and consumers for attribution, response measurement, footfall and customer journey analysis.

Watching That is a sales monetization tool and monitoring platform for Video Publishers so they make more money. Every view, from every device, all the time, is measured, monitored and analyzed in real time giving customers unparalleled insights to better monetize their business

Developing opportunities for cutting edge technologies and services for the Broadband, Mobile & IT, New Media and Broadcast sectors.

Responsible for business development and marketing for Decentrix a global advertising technology and services company that develops, consults and licenses enterprise wide SaaS solutions that create operational efficiencies and maximize revenue for our customers. Decentrix’s AI for Media™ technology, powers our solutions for cross-media planning, inventory optimization, scenario planning, rate card maximization, Frictionless Trading™, content ROI analytics and consolidated billing to maximize revenue opportunities with transformative intelligence.

Responsible for business development for Visible World an Interactive advertising company. Founded in 2000, Visible World is the leading provider of targeted television advertising solutions in America. The company’s suite of products and services makes it easy to produce, target and measure TV ads that are more relevant for viewers and more effective for advertisers, making advertising inventory more valuable.* Landed multi-year deal with a major MSO expanding VW's household addressable footprint* Brought in a $7m deal for Yield Management and Dynamic pricing products to a US satellite provider, one of the largest single deals in the company history for this emerging start-up.* Assisted in the development of Yield Management and Dynamic pricing products.* Responsible for commercial contract negotiations and partnership agreements for Cable and Satellite* Utilizing my established contacts in the Cable, Satellite and IPTV industries I assisted the team in creating additional revenue opportunities for Audience Express a subsidiary of VW.

Responsible for business development, marketing and business affairs for this growing software products and professional services company. • Designed and implemented a go-to-market plan, which created sales opportunities and is steadily increasing sales.• Created and mentoring a team of sales professionals that cultivated several new customers • Developed a broad marketing program for the Americas, Europe positioning Alticast as the number one player for interactive TV software.• Obtained opportunities through extensive contacts in the Consumer Electronics, Cable, Satellite and IPTV industries.• Additional responsibilities include: Public Relations, legal affairs, contract, negotiation, licenses, etc.

Responsible for all marketing for ADB and Vidiom Systems including analysis of future technologies and market direction, advertising, public relations, competitive analysis, shows, whitepapers, case studies and social media. Also, responsible for Business/Legal affairs and assisted in business development.• Promoted the ADB brand with a comprehensive marketing program that included all traditional marketing aspects with the addition of an on-going social media program. This resulted in increased brand awareness and established ADB with MSOs and Telcos in the USA and Latin America.• Initiated and implemented a marketing campaign in Latin America, which were directly attributed in assisting in sales to several operators.• Responsible for legal affairs, including software, non-disclosure and license agreements, as well as assisted in patent processing, contract negotiations, acquisitions and divestitures.• Assisted SVP of Sales with business development by using extensive personal network of contacts in the CE, Cable and IPTV industry, resulting in sales with Tier 1 and 2 operators.

Managed sales and marketing for this fledging software services start-up taking the company from two million to eight million dollars in less than two years. • Doubled sales every 12 months to become one of the dominant players in the market.• Managed the sales and marketing teams for this growing start-up. Responsible for creation of revenue opportunities and market strategy.• Used extensive contacts and experience in the Consumer Electronics, Cable and Broadcast industries to take this services and products company from 11 people to 100 people. • Developed long-term strategic relationships with the top MSOs, Telco, Consumer Electronics Manufacturers, Cable television Laboratories and the associated standards groups.

Managed a team of business development and marketing professionals that were responsible for product concept through distribution, including technology acquisition, business development, market analysis, technical/product planning, and pre-marketing. Successfully introduced several new products including MP-3 players and HDTVs. • Responsible for new product and business development for several traditional and new business sectors. • Focused on products that utilized the Internet to acquire content via wire and wireless technologies. Technologies and products under development included: PDAs, MPEG-3, MPEG-4, Wireless devices, Home Networking – wired and wireless, Copy Protection, Digital Rights Management, CODECs, Storage media, STBs, e-books, Cable Satellite, PVR/DVR. • Worked with strategic investments in the US for Samsung Korea to recommend and analyze new companies and technologies.

Directed the technical/political, business and standards strategies for Sharp’s Digital Video, Cable and wireless technologies efforts. • Primary representative to various standards bodies (CEA, SCTE, ATSC) government agencies (FCC) and industry consortiums (NCTA, NAB, CableLabs) to positively position Sharp’s strengths for market advantage. MICHAEL D. MALCY Page 3• Created strategic business and technology partnerships with MSOs, Broadcasters and industry suppliers for industrial and consumer products groups. • Directed and facilitated the relationship between Sharp’s Laboratories (USA and Japan) and Sharp US sales and marketing groups.

Responsible for Sales in the Americas. Opened LATAM, created a distributor network throughout the region.