Michael Malenitza Email & Phone Number

Austin, Tx, Us

Beverly Hills, California, Us

• Profile audience segments (demographic, behavioral, affinity, consumption, financial) to develop attraction specific predictive models meant to identify new fans and drive acquisition for clients in the live entertainment space.• Analyze current plan-holders to model behavior of new members in order to predict retention. Then had accounts scored to prioritize those that were at risk and customize the outreach strategy based on the probability of renewal.• Create Brand Affinity Profiles by identifying purchase trends through matched cookies to identify segments of fans with affinity for specific brands and products in order to justify sponsorship deals and partnerships.• Present and interpret data to clients with the goal of identifying actionable insights that can be applied to pricing, timing, routing, and content decisions. Presentation of data is done through dynamic dashboard tools and static reports.

Entertainment Strategy & Business Development

Burbank, Ca, Us

Social Listening, Consumer Taxonomy & Behavior, Email Campaigns, Strategy & Business Development• Conducted 12 social-listening campaigns from 100,000+ FB, Twitter, and social media feeds to provide consumer sentiment analysis supporting strategic decisions for the network strategy, franchise, CRM and entertainment marketing departments.• Developed 23 show and demographic-specific consumer taxonomy reports to strategize brand expansions for ABC properties based on consumer behavior (spending, hobbies, social, and media). These reports helped to identify franchise opportunities such as the Revenge inspired jewelry line, The Chew cookbook, and Once Upon a Time’s launch into high-end clothing.• Targeted 8 possible registration drivers, (after conducting an industry & competitor analysis), and built an Excel VBA recommendation tool focused on driving consumer acquisition, retention, and engagement for various ABC digital platforms.

Mclean, Va, Us

Business Manager – North BrooklynFinancial Consulting & Investment Management, Business Relationship Management, Business Development• Achieved 140% divisional growth by conducting in-depth research and analysis on industry trends, consumer behavior, and competitor landscape in the local entertainment industry in order to influence and advise clients on growth strategies.• Analyzed competitive marketplace and identified target market segments to develop company wide diversity resource groups which led to improved brand equity and a 27% deposit increase amongst targeted minority markets.

Financial Modeling, Budget Management, Social & Web Marketing, International Growth & Business Development• Managed marketing campaign for all films which included generating and analyzing Social Media influencers, creating and managing web presence through our owned site and IMDB, and strategizing festival screening print and promotion packs.• Researched 15 underexposed international entertainment markets before targeting China as the market with the greatest growth potential and securing over $100K in capital to establish company presence and finance various productions.• Built financial models and cash-flow projections for over 100 potential projects using both quantitative and qualitative analysis: industry trends, various budget scenarios, possible distribution platforms, emerging technology, local market, etc.

San Francisco, California, Us

Investment Banking, Financial Consulting, Market Strategy, Business Growth & Development• Sourced over 500 new accounts and over $15MM in deposits by targeting under-saturated markets and developing educational programs to increase market penetration and improve customer retention.• Attracted $10MM in new deposits after developing the “Banking as a Second Language” web-marketing campaign targeting affluent minority communities. This led to new market insight and customized products and services for targeted markets.

Mba, Entertainment And Media

Bfa, Film Production